Instagram is experimenting with ways to integrate Stories and Reels. Some Reels are being played for their full duration within the story flows as a part of this test.
Some users can see full-length reels in their story streams. Usually, to watch a Reel you get only the first 15 seconds of a reel’s glimpse and then tap the Reel to watch the full video.
Lately, the platform has noted a shift in user behaviour from sharing content in stories and DM to re-sharing posts to the main feed. Exerts call this initiative Instagram’s attempt to go with the changing trends and keep users engaged for a longer duration of time.
Reports from Meta showed that usage of Facebook has been increased in the fourth quarter of the previous year, and Reels played a vital role in it. Users using Reels for posting content on Facebook and Instagram have been increasing by approximately 20% each year.
With emerging AI recommendation tools, more people are using reels to post content on Facebook and Instagram. Talking about the near future, Meta’s decision of merging Reels and stories could be even more useful to the users as Stories can become a bigger consideration for Creators, leading to an increase in Reels consumption. This is can be one of the ways for you to grow your business with Meta.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Social media has been a game-changer for businesses and individuals alike. It has become a powerful tool for communication, networking, marketing, and entertainment. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have millions of active users, making them a prime space for businesses to reach potential customers and engage with their audience. However, with the increasing number of users and content, it is becoming increasingly difficult to stand out on social media. This is where Artificial Intelligence (AI) comes in.
AI has been a buzzword in the tech industry for a while now, and its applications are increasing rapidly. From self-driving cars to smart home assistants, AI is changing the way we live and work. Social media is no exception to this trend. AI is emerging as a powerful tool for businesses to improve their social media presence and engagement.
Here are some ways AI is changing the social media landscape:
Personalization
Personalization is becoming an essential part of social media marketing. Customers want to feel like they are being heard and understood by the brands they interact with on social media. AI can help businesses personalize their interactions with customers by analyzing their data and behaviour on social media. For example, AI-powered chatbots can interact with customers and provide personalized recommendations based on their previous purchases and preferences. Similarly, businesses can use AI to personalize their marketing campaigns by creating targeted ads based on customers’ interests and behaviours on social media.
Content Creation
Creating high-quality content consistently is a challenge for businesses on social media. However, AI can help automate the content creation process. For example, AI-powered tools like Artisto and Prisma can transform ordinary images into artistic masterpieces by applying filters and effects. Similarly, AI-powered tools like Canva can help businesses create professional-looking designs and graphics for their social media posts without any graphic design skills.
Sentiment Analysis
Understanding customers’ sentiments and emotions on social media is crucial for businesses. It can help businesses identify and address customer complaints and issues promptly. AI can help businesses analyze customers’ sentiments and emotions on social media by analyzing the language and tone of their posts and comments. This can help businesses identify potential issues and respond to them proactively.
Influencer Marketing
Influencer marketing has become a popular strategy for businesses on social media. However, identifying the right influencers to partner with can be a challenge. AI can help businesses identify the right influencers based on their audience demographics, interests, and engagement rates. AI-powered tools like Influencer.co and BrandSnob can help businesses identify the right influencers for their campaigns and provide insights into their performance.
Predictive Analytics
Predictive analytics is becoming an essential tool for businesses to make informed decisions. AI can help businesses analyze social media data and predict future trends and behaviours. For example, AI-powered tools like Hootsuite Insights can help businesses analyze their social media performance and identify potential issues and opportunities. Similarly, AI-powered tools like Socialbakers can help businesses predict social media trends and behaviours and provide recommendations for their marketing campaigns.
Customer Service
Customer service is becoming an essential part of social media marketing. Customers expect prompt and personalized responses from businesses on social media. AI-powered chatbots can help businesses automate their customer service and provide quick and personalized responses to customer queries and complaints. This can help businesses improve their customer satisfaction and loyalty.
Social Listening
Social listening is becoming a crucial part of social media marketing. It can help businesses monitor their brand reputation and identify potential issues and opportunities. AI can help businesses automate the social listening process by analyzing social media data and identifying potential issues and opportunities. This can help businesses respond to potential issues promptly and take advantage of opportunities.
AI is emerging as a powerful tool for businesses to improve their social media presence and engagement.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
The platform plans to incubate budding creators and expand its podcast network
Are you interested in starting your own podcast, but do not know how to start one? LinkedIn can prove to be of great help to you! The platform has launched a new LinkedIn Podcast Academy, that will guide you through every aspect you need to know about launching a podcast.
This platform is a six-month incubator pilot, that will incubate emerging business podcasts with updated programme techniques, and tools and also provide an eco-system of the LinkedIn-branded podcasts that the company launched in February last year.
According to LinkedIn, “The LinkedIn Podcast Academy will connect emerging business podcasts with exclusive programming, coaching tools and LinkedIn co-randing to expand and better reach their audience. This group of professional voices will cover a wide range of topics from leadership, and entrepreneurship to human resources and technology.”
The inaugural LinkedIn Podcast Academy program will be launched in the third week of March and around 19 shows are expected to participate in the initial phase. The platform has recently announced AI-powered collaborative articles.
LinkedIn’s motive to launch LinkedIn Podcast Academy
The platform aims at using the new program to build its own podcast listenership. With more people turning to podcasts for deeper insights, the platform is clearly taking this opportunity to increase its numbers.
Reports suggest that there has been a steady increase in the listenership of podcasts over the last decade. Podcasts on LinkedIn too have reflected a considerable rise in the number of listeners. Therefore, the platform plans to include some professionally focused programming to help people set these podcasts and maximize their careers in this field.
How will this Academy help its users?
LinkedIn is looking to expand the LinkedIn Podcast Academy while also providing new opportunities for those who are interested in starting their own podcasts. This platform could prove to be a huge opportunity for emerging podcast hosts, as it will provide them with significant exposure potential and guidance to launch and successfully run their own podcasts.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
We all are aware that Search Engine Optimization (SEO) is a crucial part of any business’s digital marketing strategy. It involves optimizing your website and its content to rank higher on Search Engine Results Pages (SERPs) for relevant keywords and phrases. You can drive more traffic to your website, increase brand awareness and generate more leads for your business.
But, SEO can be a complex and time-consuming process, especially if you’re doing it manually. However, there are plenty of SEO tools available that can help streamline the process and make it more smooth and efficient.
Let us guide you through some tools that will make SEO easier for you and help you generate leads through digital marketing.
Best SEO Tools to Help You Generate Leads for Your Business
Ahrefs
Ahrefs is a comprehensive SEO tool that offers a wide range of features to help you improve your website’s ranking. It has a powerful backlink analysis tool that allows you to see who is linking to your website, what anchor text they’re using, and the quality of those links. It also provides keyword research tools, site auditing features, and competitor analysis tools. With Ahrefs, you can track your search engine rankings and monitor your website’s health to ensure it’s performing at its best.
SEMrush
SEMrush is another popular SEO tool that offers a wide range of features to help you improve your website’s ranking. It provides a comprehensive suite of tools for keyword research, competitor analysis, site auditing, and more. One of the unique features of SEMrush is its ability to track your website’s position in local search results, which is especially useful for businesses that serve a specific geographic region.
Moz
Moz is a well-known SEO tool that offers a range of features to help you improve your website’s ranking. It provides a site auditing tool that can identify technical issues on your website that may be impacting your search engine ranking. It also offers a keyword research tool, competitor analysis tools, and a link-building tool that can help you earn high-quality backlinks to your website.
Google Analytics
Google Analytics is a free tool that provides valuable insights into your website’s performance. It can help you track the number of visitors to your website, where they’re coming from, and how they’re interacting with your website. This data can help you identify areas for improvement and optimize your website for better performance. For example, if you notice that a high percentage of your visitors are leaving your website after visiting only one page, you may need to improve your website’s user experience to encourage visitors to stay longer.
Google Search Console
Google Search Console is another free tool from Google that provides insights into your website’s performance. It can help you identify technical issues on your website, such as broken links or crawl errors, that may be impacting your search engine ranking. It also provides information on your website’s search engine visibility, including the keywords and phrases that are driving traffic to your website.
Yoast SEO
Yoast SEO is a popular WordPress plugin that can help you optimize your website’s content for search engines. It provides a range of features, including a content analysis tool that can help you ensure your content is optimized for your target keywords. It also provides a meta tag generator that can help you create optimized title tags and meta descriptions for your website’s pages.
Screaming Frog
Screaming Frog is a website crawling tool that can help you identify technical issues on your website that may be impacting your search engine ranking. It can crawl your entire website and identify issues such as broken links, duplicate content, and missing meta tags. It also provides data on your website’s structure, including its URL structure and internal linking.
SERPWatcher
SERPWatcher is a keyword-tracking tool that can help you track your website’s search engine ranking for specific keywords and phrases.
SEO tools reduce your efforts to individually do your keyword research and data analysis. They help you plan and improvise your strategies to grow your business. They give you timely reports on the performance of your website that help you analyse your work progress.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Meta has always tried its hands on every new development in the social media landscape. With Twitter 2.0 disappointing its users, especially after too many features being offered only to Twitter Blue subscribers, Meta has decided to take advantage of this. Providing an alternative system of management and moderation, Meta is bringing a Twitter-like social app, based on short text-based updates.
According to reports, the app code-named P92 will be a standalone text-based content app that will support ActivityPub – a decentralized social networking protocol that powers Twitter rival Mastodon and other federated apps. This platform sounds similar to Twitter Feed.
What Meta has to say?
The social media platform confirmed this by giving out a statement to Platformer:
“We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
This is considered Meta’s first step in a decentralized social networking protocol ActivityPub. The app is said to be Instagram branded and use its user database from the platform regardless of the participation of users in the new application. Users interested in this app can log in by using their Instagram credentials. Adam Mosseri, the present Instagram chief is heading this project, which is said to be at an ideation level. Meta is also experimenting with AI-Powered Chatbots for Insta and WhatsApp.
This move by Meta will be a milestone in the field of social media as the organization has never failed to enter new trends. With Twitter users increasingly getting disappointed by the changes made by Elon Musk, users have sorted various other alternatives. Meta is viewing this as a bigger opportunity to rope in Twitter users.
What is a decentralized network?
A decentralized network is is a network configuration where multiple authorities serve as a centralized hub for a subsection of participants. They rely on an expanded web of individual servers. One can then enable different elements and communities to set rules and retain information. Considering this present social media scenario, though complicated, this is one of the best moves by Meta.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
LinkedIn is also using AI to expand on its content. The social media platform has announced that it is commencing with a new initiative called Collaborative Articles that will use AI-generated prompts to call on specific users for their inputs.
What are Collaborative Articles?
Collaborative Articles are knowledge topics published by LinkedIn with insights from LinkedIn Community. These articles start with AI-powered conversations that are developed with LinkedIn’s editorial team. Later, by using LinkedIn’s Skills Graph, the team matches each article with relevant member experts who can contribute their insights into the topic. These experts will be chosen on the basis of their professional experiences.
This is one easy way for professionals, users and experts to come together and discuss on relevant topics and share their views.
What happens next?
Then comes the feedback. After you have read a collaborative article, you can then give your reaction by clicking on the ‘insightful’ reaction helping your network find insights.
Collaborative articles can help you find new people, experts in a particular area or a subject that will help enlighten you on the subject of your choice. The question now arises in your mind is ‘If I am investing so much time here, what do I get in return?’.
Well, being a contributor, you will be earning a ‘New Community Top Voice Badge’ in your areas of expertise for sharing your insights. You can see these badges on profiles and next to contributions in the articles.
Collaborative Articles will create more equitable ways to open doors to knowledge across various professions and skills.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Chatbots have become an integral part of AI in the digital space and none of us is immune from the AI wave. Among the other social media companies in the race to ride on the AI wave, Meta has been working on its own large language model, a technology that powers AI chatbots. In this accord, Meta CEO Mark Zuckerberg announced that Meta is creating a new ‘top-level product group for experimenting with AI-powered chatbots in WhatsApp and Instagram.
Meta is focusing on building a large team to make creative tools, however, the long-term goal is to create AI personas that can help users in many ways.
What is Meta up to?
After announcing that you have to pay for the blue badge on Facebook and Instagram, Meta is testing text-based AI tools for WhatsApp and Messenger. These tools are rumoured to be similar to the ChatGPT-style conversation bots. Meta is also experimenting with AI-aided filters for ad formats for Instagram with ‘video and multimodal experiences’. This brings you one step closer to growing your business with Meta.
To put this in simpler terms, according to sources, simple AI features will be first rolled out. Proper AI chatbots that can be interacted with will be rolled out in the secondary stage.
AI persona will be available on WhatsApp and Messenger as a chatbot. Interestingly, the social media platform Snapchat is also working on something similar.
With Snapchat announcing a similar product, this is an indication that after conquering the digital space, AI is now going to dominate social media platforms as well.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
