Dec
03

The Myths and Realities of Experiential Marketing

Blog ImageThere’s no escaping it. ‘Experiential marketing’ has lately emerged as one of the new buzzwords in business, but one needs to analyze how it can be used for their brands? Seeing the brands and the rise of experiential marketing, it is very important for brands nowadays to cut through the noise when consumers are being bombarded with messages and information through a multitude of media channels. With that in mind, one has to ensure and start thinking about how they can get people to experience and talk about their offerings. One has to offer experiences that lead them to communicate; share and advocate your brand to others, who in turn can get interested in your brand.

Dec
03

Bloggerati: Sidin Vadukut

imageCurrent Position and Organization:
HT Media Ltd, Mint
Educational Background:
Indian Institute of Management, Ahmedabad
Blog Name:
Domain Maximus

 

Oct
17

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests.

Oct
17

Bloggerati: Varun Krishnan

imageCurrent Position and Organization:
Blogger, Founder and CEO of FoneArena
Educational Background:
St. Michael’s Academy
Blog Name:
FoneArena.com

 

Sep
02

Mobile Marketing: The Next Big Thing to Capitalize On!

imageAs the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization.