Windchimes Communication

The thin line between driving away or driving in consumers

This is a guest blog post by Atibhi Mehra – specialist in mobile space As I was waiting to board my flight, I got just another –  push notification. My first instinct was to ignore it but this time I read closely, this  notification informed  me of the restocking of a particular set of rechargeable batteries I wanted desperately and were out of stock. Was this information of value ? Surely . Did I click on the notification and go to the app? Of course, I did. Did this provider manage to make a mark among other shopping apps I have? Motivate  me ...

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20
Jan
2016

How your Personal Branding on Social Media Affects your Recruitment Possibilities

clip_image002If you are still under impression that only your resume and technical & communication skills are considered while recruitments, you need to revise your assumptions, especially if you are a job seeker and active on various social media platforms. Your social media activities have a major impact on your recruitment possibilities. Gone are the days when potential recruiters would just study your resume, talk to your recommenders, test your technical skills, ...

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11
Sep
2015

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether or ...

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4
Aug
2015

Who’s Your Next Best Hire?

image Life is about changes, challenges and victories. To sum it up it’s a roller-coaster ride with ups & downs each day. We all have infinite potential within ourselves. All we lack is the ability to tap that reservoir of opportunities that exist within our life. Hence, here we have a beautiful piece of article written by our HR, Vasudha Misra Agnihotri. Let’s see what she has to share!   As most people say, Motherhood is a ...

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9
Feb
2015

Bloggerati of the fortnight: Kiruba Shankar

Bloggerati Image - Kiruba ShankarCurrent Position and Organization: Business Blogging Pvt Ltd, F5ive Technologies, Verdure Books Educational Background: Bangalore University Blog Name: kiruba.com     Kiruba Shankar is an entrepreneur, social media consultant, speaker, author, teacher, podcaster and a farmer. He is the CEO of BusinessBlogging, a social media consultant firm, based out of Chennai, India. He is one of Asia’s foremost experts in Digital strategies, bringing in 16 years of work experience in the online space. He ...

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9
Feb
2015

The Myths and Realities of Experiential Marketing

Blog ImageThere’s no escaping it. ‘Experiential marketing’ has lately emerged as one of the new buzzwords in business, but one needs to analyze how it can be used for their brands? Seeing the brands and the rise of experiential marketing, it is very important for brands nowadays to cut through the noise when consumers are being bombarded with messages and information through a multitude of media channels. With that in mind, one has to ensure and start thinking ...

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3
Dec
2014

Bloggerati of the fortnight: Sidin Vadukut

imageCurrent Position and Organization: HT Media Ltd, Mint Educational Background: Indian Institute of Management, Ahmedabad Blog Name: Domain Maximus     Sidin Vadukut is a columnist, writer and blogger from India. He is currently the managing editor of LiveMint.com. He is the author of the best-selling novel, Dork: The Incredible Adventures of Robin Einstein Varghese. One of the early bloggers from India, Sidin’s blog Domain Maximus rose to sudden fame with his Travails of Single South Indian Men of Conservative Upbringing piece. After graduating, with a few free ...

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3
Dec
2014