Oct
17

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests.

Oct
17

Bloggerati: Varun Krishnan

imageCurrent Position and Organization:
Blogger, Founder and CEO of FoneArena
Educational Background:
St. Michael’s Academy
Blog Name:
FoneArena.com

 

Sep
02

Mobile Marketing: The Next Big Thing to Capitalize On!

imageAs the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization.

Sep
02

Bloggerati: Bhumika Thakkar

imageCurrent Position and Organization:
Chartered Accountant, Company Secretary, Certified Financial Manager, Blogger
Educational Background:
The Institute of Chartered Accountants of India
Blog Name:
newlove-makeup.com

 

 

Aug
05

Branding & Marketing: The Online-Offline Blend!

Blog ImageIn this constantly changing world of marketing, advertising and branding, a very simple Google search has the potential to reveal all trends that the industry can experience in times ahead. Few trends are already in the process of shaping up the route of marketing & branding and few are emerging gradually. The first quarter of this year has already witnessed few of the major developments in the social and digital landscape; one of these innovations being; the fusion of online and offline techniques. The time is here when businesses are striving to create an integrated marketing strategy because of the rising association between the corporeal and virtual worlds.