Sep
02

Mobile Marketing: The Next Big Thing to Capitalize On!

imageAs the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization.

Sep
02

Bloggerati: Bhumika Thakkar

imageCurrent Position and Organization:
Chartered Accountant, Company Secretary, Certified Financial Manager, Blogger
Educational Background:
The Institute of Chartered Accountants of India
Blog Name:
newlove-makeup.com

 

 

Aug
05

Branding & Marketing: The Online-Offline Blend!

Blog ImageIn this constantly changing world of marketing, advertising and branding, a very simple Google search has the potential to reveal all trends that the industry can experience in times ahead. Few trends are already in the process of shaping up the route of marketing & branding and few are emerging gradually. The first quarter of this year has already witnessed few of the major developments in the social and digital landscape; one of these innovations being; the fusion of online and offline techniques. The time is here when businesses are striving to create an integrated marketing strategy because of the rising association between the corporeal and virtual worlds.

Aug
05

Bloggerati–Deeba Rajpal

Bloggerati-DRCurrent Position and Organization:
Food Blogger @ Passionate About Baking, Freelance Food Writer, Recipe Developer & Tester, Food Styler
Educational Background:
Delhi University
Blog Name:
passionateaboutbaking.com

 

 

Jul
21

Experiential Marketing – Significance & Benefits!

Blog ImageIn the last blog we threw light upon how Brands & the Rise of Experiential Marketing can lead to a greater and personalized brand awareness and engagement, leading to a much stronger brand loyalty. Experiential marketing, thus, leads to offering positive experiences to people about a product or brand, which of course they find more interesting and memorable than an advertisement that simply says, ‘buy this!’ There lies a huge difference between making noise and making a lasting impact. A brand cannot be there to be just there, it needs to offer the coolest of experiences to its customers. Thus, such impressive experience bring with them great benefits too!