Social media platforms might seem like the newest way of doing business, but if you look back people have been socially networking since the dawn of civilization, way before social media sites. It was basically printed marketing materials that businesses used to connect to their customers. Well, this practice is still on but with an aggressive inclusion of Social Media Marketing too. Few newspaper brands have taken a step to embrace social media to enhance their newspaper’s content and increase revenue. With a few excellent ideas and strategic steps newspapers can employ social media to create a journey for readers & consumers rather than just a linear reading experience.

Blogger of the Fortnight

Current Position and Organization:
CEO and founder of BloggersPassion.com
Educational Background:
Masters in Computers
Blog Name:
BloggersPassion.com

What is spoken about here is the ‘hard to define’ nature of emotional connection of brands. How brand managers can think of ways to strengthen the connection between their brand and the target market. Also a light is thrown upon what some of the reputed brands have done with the emotion of content & tone. Moving further the statistics in this context bring in some awareness to this element too.

Blogger of the Fortnight

Current Position and Organization:
Tata Consultancy Services
Owner of 9lessons
Educational Background:
Dr M.G.R University
Blog Name:
9lessons

IPL, the Indian Premier League is indeed one of the biggest assets that bestow the brands with the most effective and a large platform to build a connection with their consumers. IPL 2013, the biggest eye catcher of this year has numerous brands making the best of the IPL & the amazing connect of cricket on social media. The power of social media is reinstated with lot of companies and brands that hit the best on the various platforms across social media. From the title sponsor PepsiCo to telecom service provider Vodafone. To multi business Muthoot Group and the personal care maker Garner, advertisers leveraged the social media to connect with their audience.