The platform plans to incubate budding creators and expand its podcast network
Are you interested in starting your own podcast, but do not know how to start one? LinkedIn can prove to be of great help to you! The platform has launched a new LinkedIn Podcast Academy, that will guide you through every aspect you need to know about launching a podcast.
This platform is a six-month incubator pilot, that will incubate emerging business podcasts with updated programme techniques, and tools and also provide an eco-system of the LinkedIn-branded podcasts that the company launched in February last year.
According to LinkedIn, “The LinkedIn Podcast Academy will connect emerging business podcasts with exclusive programming, coaching tools and LinkedIn co-randing to expand and better reach their audience. This group of professional voices will cover a wide range of topics from leadership, and entrepreneurship to human resources and technology.”
The inaugural LinkedIn Podcast Academy program will be launched in the third week of March and around 19 shows are expected to participate in the initial phase. The platform has recently announced AI-powered collaborative articles.
LinkedIn’s motive to launch LinkedIn Podcast Academy
The platform aims at using the new program to build its own podcast listenership. With more people turning to podcasts for deeper insights, the platform is clearly taking this opportunity to increase its numbers.
Reports suggest that there has been a steady increase in the listenership of podcasts over the last decade. Podcasts on LinkedIn too have reflected a considerable rise in the number of listeners. Therefore, the platform plans to include some professionally focused programming to help people set these podcasts and maximize their careers in this field.
How will this Academy help its users?
LinkedIn is looking to expand the LinkedIn Podcast Academy while also providing new opportunities for those who are interested in starting their own podcasts. This platform could prove to be a huge opportunity for emerging podcast hosts, as it will provide them with significant exposure potential and guidance to launch and successfully run their own podcasts.
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