Snapchat is all set to engage its audience to the new tunes. The social media platform is adding some new audio elements for recommended audio clips for Lenses. It is also enhancing sound sync for video and photo montages. 

Sound Recommendations for Lenses 

If sources are to be believed, you will be given audio recommendations for your Snaps where you have added lenses that complement your Snaps. A new sound icon will be seen on your screen when you are creating your Snap while using Snapchat. You have to only top on the sound icon and a list of relevant audios will be given to you. Just choose one and add it to your Snap. As of now, this feature is available in the US but will be rolling out globally for iOS and Android soon. 

Sound Sync for Camera Roll 

With the sound sync for camera roll feature, the users can create montage videos that are in rhythm to the beat of audio tracks from Sounds Library. You can select 4-20 photos/videos from the camera roll. The social media platform will roll out this feature in March this year. 

How will this benefit users? 

These features will enable Snapchatters to use music that is in trend and that also syncs with the videos. Through this, they can also reach their valuable and engaged audience while also enabling the users to listen o the full song on streaming services. 

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

If you are a YouTube creator and want detailed insights into your content, here is an update for you! YouTube is coming up with some new metric updates for its creators for uploaded content in YouTube Studio. Not just this, the social media platform is also adding new filters to display audience demographics in a video format. 

Let’s just get into more details about these features. 

Shorts Metrics 

The updated feature in YouTube Shorts metrics will enable users to get more insights into how more viewers can find their Shorts content on the platform and how creators can respond to them. 

YouTube analytics had one drawback for shorts, the creators could see only impression rates. However, this updated feature in Shorts Metrics will help creators get more understanding of how their short clips are performing on the platform. Creators both on Studio Web and Studio Mobile in advanced analytics and in Content level stats. 

Filters in Audience Demographics 

Before the launch of this update, audience demographics could not be filtered by format. With this new feature, YouTube is introducing chips to filter demographics in the audience tab. This will help creators to enhance their content strategy. 

The creators will be able to filter the audience by the demographic display listing by content type. 

New Moderator Role 

Adding a new feature to the existing Moderator, YouTube has enabled Creators to assign a new or existing moderator to the Managing Moderator within your channel settings. Managing Moderators can have access to all the aspects of moderation, providing assistance to the creators. 

Creators Music 

YouTube is also launching YouTube Music for international creators. With Creator Music, you can use commercial tracks in their uploads by paying a licencing fee.          

Well, though these are small updates, however, they can be very useful in generating better audience insights so that YouTube content can perform better. 

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

Twitter 2.0 has definitely changed some dynamics of the social media landscape. After Twitter, now Meta has also announced the launch of Meta Verified, a paid subscription service to get a blue badge on Facebook and Instagram, as the advertising-based business model. 

Meta CEO, Mark Zuckerberg on Sunday, launched Meta Verified to get a verified blue badge at the cost of $11.33 a month for the web and $14.99 per month for iOS. Meta Verified will be rolled out in Australia and New Zealand initially and then will be introduced in other countries. 

As seen, the subscrip[tion rates for web and iOS vary. This is simply because of the extra charges levied by Apple and Google. 

What are the benefits of Meta Verified? 

As quoted by Zuckerberg in a statement posted on Facebook & Instagram, This new feature is about increasing authenticity and security across all services by Meta. Subscription will be done only after the account has been verified with government identification. Interestingly, there would be no changes in the accounts on Facebook and Instagram that have already been verified. 

The social media giant also makes it clear that Meta Verified will be giving out subscriptions only to users above 18 years. The services are primarily aimed at content creators to authenticate and expand their presence on social media platforms. At the initial stage, this service will not be available for businesses. 

It is just a matter of time to check how users will react to this feature. Notably, Twitter’s announcement of the paid subscription backfired initially. 

It is also noteworthy, that Zuckerberg had initially announced that Facebook will be a free service, however in 2019, the company quite said no to its ‘Free’ slogan. 

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

Have you ever thought of making longer-duration videos on Pinterest?  In an attempt to maximize user engagement, the social media platform is now extended the video time limit to 5 minutes for Idea Pins. Earlier the time limit was up to 60 seconds. 

With this Pinterest too joins the short-video club with Youtube, Instagram, and TikTok. 

Pinterest says, with this, users can get more capacity to tell their stories within Idea Pins. Idea Pins were launched by Pinterest in 2021. These are the best ways for how-to guides and explainers to reach out to their audience. There are over a billion views each day on Idea Pins, and the launch of this feature will prove of great help to the platform and its users. 

However, whether these 5-minute videos bore the audience or will increase the engagement rate can be judged with time. Nevertheless, this new feature will let users tell their stories in an elaborate manner and expand upon key elements. The longer video option is being rolled out to all its users.

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.