Blogger of the Fortnight

Current Position and Organization:
CEO and founder of BloggersPassion.com
Educational Background:
Masters in Computers
Blog Name:
BloggersPassion.com

Social media platforms might seem like the newest way of doing business, but if you look back people have been socially networking since the dawn of civilization, way before social media sites. It was basically printed marketing materials that businesses used to connect to their customers. Well, this practice is still on but with an aggressive inclusion of Social Media Marketing too. Few newspaper brands have taken a step to embrace social media to enhance their newspaper’s content and increase revenue. With a few excellent ideas and strategic steps newspapers can employ social media to create a journey for readers & consumers rather than just a linear reading experience.

Blogger of the Fortnight

Current Position and Organization:
Tata Consultancy Services
Owner of 9lessons
Educational Background:
Dr M.G.R University
Blog Name:
9lessons

What is spoken about here is the ‘hard to define’ nature of emotional connection of brands. How brand managers can think of ways to strengthen the connection between their brand and the target market. Also a light is thrown upon what some of the reputed brands have done with the emotion of content & tone. Moving further the statistics in this context bring in some awareness to this element too.

Blogger of the Fortnight

Current Position and Organization:
Digital Marketing Evangelist, Google
Co-Founder, Market Motive Inc.
Educational Background:
The Ohio State University
Blog Name: Occam’s Razor