Snapchat is all set to engage its audience to the new tunes. The social media platform is adding some new audio elements for recommended audio clips for Lenses. It is also enhancing sound sync for video and photo montages.
Sound Recommendations for Lenses
If sources are to be believed, you will be given audio recommendations for your Snaps where you have added lenses that complement your Snaps. A new sound icon will be seen on your screen when you are creating your Snap while using Snapchat. You have to only top on the sound icon and a list of relevant audios will be given to you. Just choose one and add it to your Snap. As of now, this feature is available in the US but will be rolling out globally for iOS and Android soon.
Sound Sync for Camera Roll
With the sound sync for camera roll feature, the users can create montage videos that are in rhythm to the beat of audio tracks from Sounds Library. You can select 4-20 photos/videos from the camera roll. The social media platform will roll out this feature in March this year.
How will this benefit users?
These features will enable Snapchatters to use music that is in trend and that also syncs with the videos. Through this, they can also reach their valuable and engaged audience while also enabling the users to listen o the full song on streaming services.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
If you are a YouTube creator and want detailed insights into your content, here is an update for you! YouTube is coming up with some new metric updates for its creators for uploaded content in YouTube Studio. Not just this, the social media platform is also adding new filters to display audience demographics in a video format.
Let’s just get into more details about these features.
Shorts Metrics
The updated feature in YouTube Shorts metrics will enable users to get more insights into how more viewers can find their Shorts content on the platform and how creators can respond to them.
YouTube analytics had one drawback for shorts, the creators could see only impression rates. However, this updated feature in Shorts Metrics will help creators get more understanding of how their short clips are performing on the platform. Creators both on Studio Web and Studio Mobile in advanced analytics and in Content level stats.
Filters in Audience Demographics
Before the launch of this update, audience demographics could not be filtered by format. With this new feature, YouTube is introducing chips to filter demographics in the audience tab. This will help creators to enhance their content strategy.
The creators will be able to filter the audience by the demographic display listing by content type.
New Moderator Role
Adding a new feature to the existing Moderator, YouTube has enabled Creators to assign a new or existing moderator to the Managing Moderator within your channel settings. Managing Moderators can have access to all the aspects of moderation, providing assistance to the creators.
Creators Music
YouTube is also launching YouTube Music for international creators. With Creator Music, you can use commercial tracks in their uploads by paying a licencing fee.
Well, though these are small updates, however, they can be very useful in generating better audience insights so that YouTube content can perform better.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Twitter 2.0 has definitely changed some dynamics of the social media landscape. After Twitter, now Meta has also announced the launch of Meta Verified, a paid subscription service to get a blue badge on Facebook and Instagram, as the advertising-based business model.
Meta CEO, Mark Zuckerberg on Sunday, launched Meta Verified to get a verified blue badge at the cost of $11.33 a month for the web and $14.99 per month for iOS. Meta Verified will be rolled out in Australia and New Zealand initially and then will be introduced in other countries.
As seen, the subscrip[tion rates for web and iOS vary. This is simply because of the extra charges levied by Apple and Google.
What are the benefits of Meta Verified?
As quoted by Zuckerberg in a statement posted on Facebook & Instagram, This new feature is about increasing authenticity and security across all services by Meta. Subscription will be done only after the account has been verified with government identification. Interestingly, there would be no changes in the accounts on Facebook and Instagram that have already been verified.
The social media giant also makes it clear that Meta Verified will be giving out subscriptions only to users above 18 years. The services are primarily aimed at content creators to authenticate and expand their presence on social media platforms. At the initial stage, this service will not be available for businesses.
It is just a matter of time to check how users will react to this feature. Notably, Twitter’s announcement of the paid subscription backfired initially.
It is also noteworthy, that Zuckerberg had initially announced that Facebook will be a free service, however in 2019, the company quite said no to its ‘Free’ slogan.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Have you ever thought of making longer-duration videos on Pinterest? In an attempt to maximize user engagement, the social media platform is now extended the video time limit to 5 minutes for Idea Pins. Earlier the time limit was up to 60 seconds.
With this Pinterest too joins the short-video club with Youtube, Instagram, and TikTok.
Pinterest says, with this, users can get more capacity to tell their stories within Idea Pins. Idea Pins were launched by Pinterest in 2021. These are the best ways for how-to guides and explainers to reach out to their audience. There are over a billion views each day on Idea Pins, and the launch of this feature will prove of great help to the platform and its users.
However, whether these 5-minute videos bore the audience or will increase the engagement rate can be judged with time. Nevertheless, this new feature will let users tell their stories in an elaborate manner and expand upon key elements. The longer video option is being rolled out to all its users.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Your messages on WhatsApp are even more secure now. How? WhatsApp has introduced a two-step verification process. This new feature will enable you to block anyone who tries to access your account from any other device without your knowledge.
How to Manage 2-step verification on WhatsApp?
Managing 2-step verification on WhatsApp is a simple process. You just have to:
Go to WhatsApp Settings
Open Account
Click on the Two-step verification
Click Enable
What happens next?
After you enable it, you will be asked to enter a six-digit pin of your choice and then asked for its confirmation. The next step involves, providing your email address. This is optional. You can Skip if you do not wish to add your email address. However it is recommended that you provide your email address as it helps you to reset your two-step verification process in the future.
If you fail to provide your email address, you will have to wait for 7 days to reset your PIN.
If you provide your email address, click Next. Then save and confirm.
Hurray! Your two-step verification with WhatsApp is complete.
Disabling your Two-step verification process
If you want to disable the process,
Go to Settings
Click on Account
Go to Two-step verification and then click disable.
You are done!
Important Points to Note:
You will see the Two-step verification screen only after you have successfully registered your phone number on WhatsApp.
Do provide your email address while enabling the Two-Step verification process.
The 6-digit PIN number your enter while enabling this feature is different from the 6 digit registration code you receive via SMS or a phone call.
If you have forgotten the PIN, then Forgot PIN and then Disable to access the account.
This feature is a major tool in keeping your messages secured and safe.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Parents, are you worried about who your kids are connecting with on Snapchat? What if we tell you that now, you will be able to monitor your kid’s Snapchat connections? Surprising, but true. Snapchat has launched a new Family Center that will allow parents to keep a tab on who their teens are engaging with using the app. However, the conversations will remain private.
As snap explains, the aim of Family Center is to help parents keep a tab on how their teens are engaging in the app. Family Center will help parents understand who their kids are friends with and when they are hanging out, but without getting to know their private conversations. The application also plans to introduce a feature through which parents can view who their kids have added to their friend’s list while using Snapchat.
Family Center will also allow parents to report any accounts that they feel are of concern directly to Snap’s Trust and Safety Teams. Interestingly, this can be done without the knowledge of your kids.
How can parents access the Family Center?
To access the platform follow the below steps:
Download Snapchat to your phone
Sign up to create an account
Enter all the relevant information
Use the Search Bar on the top left corner of your mobile screen
Search for – Parents or Safety and you will be able to locate ‘Family Center’ OR
Go to your Profile Settings – on the top right corner of your profile page
Click on Family Center
Invite your team to join Family Center (You must be friends with your team to send an invite for Family Center)
Get started.
Though this feature is a relief to the parents, it is yet to figure out how the teens will embrace this intrusion. Family Center has its own pros and cons. However, experts see this wading as a less appealing prospect which might water down the platform’s value among the teens.
Well, Snapchat does not stop here. The platform also plans to make gradual shifts into e-commerce, and incorporate the display of its products in the form of product stickers for snaps. This is just like how you can grow your business with Meta.
What are Product Stickers?
Product Stickers are stickers used for Snaps that will guide you to purchase pages to buy actual items. These stickers are sorted into brands. You need to tap into these brand sets and select specific products of your choice. You can then add them as stickers to your Snap frame. Users can then tap on to learn more about these products.
All these will be included in Snap’s Dress Up Element, which was announced in April this year. The Dress Up stickers will be live in new Dress Up Stickers Tab hangers inside the Sticker Picker in preview after you take a Snap.
Snapchat is still working on this and as a part of the test, only a few users are able to access this element. This feature by Snapchat is quoted as the big winner for the platform as it encourages user-generated content and helps discover products in the app.
Social Media platforms will keep updating with features that will help you connect better with people with similar interests.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
Are you an entrepreneur? If yes, then Meta’s Small Business Studio is here to help you enhance your marketing efforts for your venture.
What is Meta Small Business Project?
Meta has launched Small Business Studio Project – an initiative to facilitate entrepreneurs boost their business on both Facebook and Instagram platforms. The Meta Small Business Project will also have a one-on-one business support session with you where someone from the Meta Team will provide valuable insights to maximize your Facebook and Instagram presence.
Through this project, you can directly come in contact with Meta and get an insight into what strategy is best for your business and how you can promote it on Facebook and Instagram.
At the initial stage, the program will have three elements:
Reels School
The Reels School consists of a course that will help you understand easy ways to create Reels for your business. This will help entrepreneurs reach more audiences thus helping them achieve their goals.
Build Your Brand Program
This is an online program which will help you enhance your creative inspiration and give you branding guidance to boost your business on Facebook and Instagram. The workshop aims at strengthening your business branding mindset, building copies and creatives while creating posts and then deciding what and how to post.
Photography Virtual Workshop
A good creative says it all. To make a better creative, you need a better imagination. These workshops will provide you with insights on how to make low-cost and low-lift creatives that are made for mobiles.
Meta explains, “Recently, Meta hosted the Good Ideas Exchange, where executives from Meta and partners, including Adobe and Vimeo, came together with small businesses to pinpoint the top obstacles small businesses are facing. That’s where we discovered that content creation and creative strategy are among the top pain points for entrepreneurs when growing their businesses. Knowing this, Meta Boost Small Business Studios was born to help small businesses build creative digital marketing skills.”
This initiative is expected to be highly profitable for Meta as it will help many businesses get a better understanding of how they can use Meta’s various platforms for profitable conversions.
We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.
