When it comes to trade fairs and/or exhibitions, employing a sturdy social media strategy ensures that the on-ground face-to-face efforts by an organisation goes down smoothly and reflects a desirable quantifiable output. In spite of the proliferation of social media into almost all aspects of business, there are still places like trade shows (a place where the brand comes alive in the physical world for user/customer experience) which leaves an enormous scope for social media to jump right in and augment a favourable impression as a product/service of consumer choice.

Just like any other business across industries and sectors, art and performance too need a boost when it comes to reaching out to a wider audience and grow. Having a social media presence was and will probably not always ensure direct sale of tickets or contribute to the income of artists. What it will rather do is build engagement and conversations and in the process help people in remembering and recognizing the name and who knows, it might even drive audience in. Let’s look at how social media is pioneering a whole new culture of enhanced audience reach out and increased awareness.

Enough has been raved about social media in the highest chambers of corporations in the past few years. While some of them are still in their nascent stage and undergoing an induction in terms of understanding of how this platform has to be utilised, others have steered ahead to employ meticulous strategies to augment their organisational objective.

Nothing spurs us towards doing better work than being appreciated for our work. And when a global recognition comes our way, we just take it as a sign of raising the bar even further.

One of our clients, ITC Hotels, Gurgaon, won quite a few awards at the 2012 Social Hotel Award in the brand category.

The hotel was declared runner up in Online Reputation Management and Best Twitter account in the brand category.

When the social media landscape was formed, the classification of the audience who took part in it was done on the basis of their characteristics and levels of participation. They were classified as Crowd, Connectors, Customisers, Commentators and Creators. With time though, a new breed began to take shape, one that could not be ignored. And thus emerged what are categorized as ‘Social Collectors’.