As the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization.
As mentioned earlier, mobile is one of the fastest growing platforms for commerce and keeps the ...
Current Position and Organization:
Chartered Accountant, Company Secretary, Certified Financial Manager, Blogger
Educational Background:
The Institute of Chartered Accountants of India
Blog Name: newlove-makeup.com
Bhumika Thakkar is a Chartered Accountant, Company Secretary and a Certified Financial Manager by profession but a Beauty, Fashion and Lifestyle Blogger by passion. Based out of Mumbai, she is blogging since almost 4 years now. Bhumika’s love for makeup, skin, fashion and all things pretty inspired her to come up with her blog newlove-makeup.com. Its basically an Indian Beauty, Fashion & Lifestyle Blog that covers posts on makeup ...
In this constantly changing world of marketing, advertising and branding, a very simple Google search has the potential to reveal all trends that the industry can experience in times ahead. Few trends are already in the process of shaping up the route of marketing & branding and few are emerging gradually. The first quarter of this year has already witnessed few of the major developments in the social and digital landscape; one of these innovations ...
Current Position and Organization:
Food Blogger @ Passionate About Baking, Freelance Food Writer, Recipe Developer & Tester, Food Styler
Educational Background:
Delhi University
Blog Name:
passionateaboutbaking.com
Deeba Rajpal is a freelance food writer and blogger, recipe developer and stylist from Gurgaon. Food has always been her passion and hence in order to express her passion for food styling, food photography, recipe development, product reviews and a lot more, she came up with her blog passionateaboutbaking.com.
‘Passionate About Baking’ is ...
In the last blog we threw light upon how Brands & the Rise of Experiential Marketing can lead to a greater and personalized brand awareness and engagement, leading to a much stronger brand loyalty. Experiential marketing, thus, leads to offering positive experiences to people about a product or brand, which of course they find more interesting and memorable than an advertisement that simply says, ‘buy this!’ There lies a huge difference between making noise and making a lasting ...
Current Position and Organization:
Blogger, Writer & Street style photographer
at Purple Peeptoes
Blog Name:
purple-peeptoes.com
Karishma Rajani is a blogger; writer and street style photographer based in Mumbai and the one who strongly believes that ‘Art inspires design which inspires pictures’. Looking at the world in frames is what makes her so great with her work. Trying to encapsulate moments in time that have left her infinitely inspired. And she does hope that her blog purple-peeptoes.com leaves one feeling just the same.
Karishma believes that the necessity ...
Did you step out of the house lately and bump into some interactive installation by some brand? Well, if so, then this can be nearly called as experiential marketing as this is that type of messaging which you can touch, view or feel in a physical space. Yes, it indeed is on the rise, and marketers of all types of brands and products are trying their best to connect with their consumers in person and ...