Windchimes Communication

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether ...

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4
Aug
2015

Who’s Your Next Best Hire?

image Life is about changes, challenges and victories. To sum it up it’s a roller-coaster ride with ups & downs each day. We all have infinite potential within ourselves. All we lack is the ability to tap that reservoir of opportunities that exist within our life. Hence, here we have a beautiful piece of article written by our HR, Vasudha Misra Agnihotri. Let’s see what she has to share!   As most people say, Motherhood is ...

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9
Feb
2015

Bloggerati of the fortnight: Kiruba Shankar

Bloggerati Image - Kiruba ShankarCurrent Position and Organization: Business Blogging Pvt Ltd, F5ive Technologies, Verdure Books Educational Background: Bangalore University Blog Name: kiruba.com     Kiruba Shankar is an entrepreneur, social media consultant, speaker, author, teacher, podcaster and a farmer. He is the CEO of BusinessBlogging, a social media consultant firm, based out of Chennai, India. He is one of Asia’s foremost experts in Digital strategies, bringing in 16 years of work experience in the online ...

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9
Feb
2015

The Myths and Realities of Experiential Marketing

Blog ImageThere’s no escaping it. ‘Experiential marketing’ has lately emerged as one of the new buzzwords in business, but one needs to analyze how it can be used for their brands? Seeing the brands and the rise of experiential marketing, it is very important for brands nowadays to cut through the noise when consumers are being bombarded with messages and information through a multitude of media channels. With that in mind, one has to ensure and ...

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3
Dec
2014

Bloggerati of the fortnight: Sidin Vadukut

imageCurrent Position and Organization: HT Media Ltd, Mint Educational Background: Indian Institute of Management, Ahmedabad Blog Name: Domain Maximus     Sidin Vadukut is a columnist, writer and blogger from India. He is currently the managing editor of LiveMint.com. He is the author of the best-selling novel, Dork: The Incredible Adventures of Robin Einstein Varghese. One of the early bloggers from India, Sidin’s blog Domain Maximus rose to sudden fame with his Travails of Single South Indian Men of Conservative Upbringing piece. After graduating, with a ...

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3
Dec
2014

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to ...

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17
Oct
2014

Bloggerati of the fortnight: Varun Krishnan

imageCurrent Position and Organization: Blogger, Founder and CEO of FoneArena Educational Background: St. Michael’s Academy Blog Name: FoneArena.com     Varun Krishnan, residing in Chennai, Tamil Nadu is the blogger, Founder and Editor-in-Chief at FoneArena.com, which is the leading Mobile Phones blog in India. Varun is probably one of the biggest fans of mobile phones and gadgets. He is currently in his mission of finding the ‘perfect phone’, so he ends up buying almost all the phones that make its way into the market. When Varun was in his college, he wanted to purchase a ...

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17
Oct
2014