Facebook | Indian Social Media Landscape - Part 4 Indian Social Media Landscape

Archive for the ‘Facebook’ Category

Deconstructing the New Facebook Page

Tuesday, March 1st, 2011

Facebook has changed (upgraded, as they call it) the layout of its Pages once again and these changes will be rolled out all across Facebook by March end. With current set of changes, page owners now have more reach and better utility across the platform.

The Looks

The new Facebook page layout has changed to how the individual profile looks. This gives the page a sense of familiarity and helps in easier navigation.

Tabs

The tabs seem to have got lost in the new design evolution process, moved to the sidebar with smaller fonts from their earlier top of the page location. This might cause a significant drop in their visibility.

Benefits

Although the Tabs have been moved to the sidebar, the increased number of visible tabs along with longer tab names will help in communicating the exact nature and content of the same. This means that

In the previous version, only four tabs could be visible, while the others feel in a drop down box. But with the new setup, all the tabs can now be seen one below the other, therefore no tab gets lost.
Also, with name restriction of 15 characters no longer applied, tabs can now communicate exact message to the page viewer. Earlier, with this restrictions, a campaign tab had to have altered name to fit into the tab size and also to follow the guideline. But with no restriction on character limit, the tab name can now be as per the requirement.

The New Page layout

Photos and Post & Information Visibility

The recent photos get featured on the top of the page and the order of the visible photos can be edited. The most recent wall photos or photos that have the page tagged in them will appear here. This area will not include any photos posted by fans.

The other cosmetic changes that the page has been incorporated with are the ability to have the info section right on the top of the page, post selection criteria made to “Page” and “everyone” and a right hand sidebar that shows administrators and fans.

Benefits

Like all Facebook platforms, photos will become more vital and important in brand communication. Already, creative usage of this tool is being talked about. Also with the default setting of the posts being set as “everyone”, a lot more exposure to their posts.

The Works

More than anything else, the functionality changes that has happened with the new format has some real business implication. Brands are now in a position exploit their presence on the platform and reach out to as many of its 600 million users. Also, collaborating becomes easier along with the much touted “giving face to the brand” promise.

Exposure

One of the key features with the new Facebook Pages is that administrators of a page can switch back and forth between their personal profiles and essentially the profile of the Page. They can also leave comments on various Facebook platforms as the brand itself.

Benefits

This gives the page that much more opportunity to engage with audience, not just on their page, but also anywhere on Facebook, thereby increasing the exposure the page, and hence the brand, gets drastically. It can also mean, that the brand can engage in meaningful discussion on other pages, and direct the traffic from that page to their own, there by leading to in-organic growth.

Page Commenting Feature

Page Collaboration

With page commenting feature, opportunity for the pages to interact amongst each other come calling. Since the page can now like another page as it is, there is more possibility for mutual page promotion. Instead of “featured pages” these now comes us “likes.” Also, since a page has liked the other page, the news feed will be populated with the updates of the liked page when logged in as page on Facebook.

Benefits

This will help in crowd sourcing for relevant information. Page collaboration can help in establishing brand reputation by association. Also cross platform exposure for multi brand umbrella can also be contrived through page collaboration.

Page Collaboration

Notification

Being logged in as a page will help people to receive instant notification when people leave a comment on the page. With the new notification system in place, the page administrators will be alerted the second someone comments.

Benefits

This will eliminate the need to regularly check the page for updates and help in giving a quick response, making Customer Relation Management process much more efficient.

Instant Notification

Face behind the Page

The promise to make the brand more human is finally seeing the light of day with the changes that have been incorporated. With the feature to show who the administrators for the page are, the faceless page has now transformed to a more human personality. Finally the friend next door promise will become a real deal.

Benefits

The advantage of such a move will have to be weighed out over a period of time with a lot of brands treading a careful path since the administrators would want to safe guard their privacy, but as of now, the idea seems quite an inviting one, since a human personality associated with the page can make it appear much more approachable and also give the administrators the sense of recognition, there by promoting higher commitment towards the page.

Displaying the Page Administrator

The Overall Impact

The new Facebook changes have almost completely made every area of Facebook uniform. Also it has given the businesses a chance to be more vocal across the platform and hence in better control of the brand communication on Facebook.

Tags:Change, Collaboration, Customer Relation Management, Design, Facebook, Notification, Page, Photos, Social Media
Posted in Brand Promotion, Facebook, Social Media, Social Media Marketing | No Comments »

Facebook Advertising Guidelines.

Tuesday, February 15th, 2011

With the rise of Facebook, advertising on the platform is bound to become a major marketing tool. The sheer number of users on the site has so far made the ad model a very lucrative option for marketers. The ROIs are comparatively higher than any other advertising platform and, thus, a good bet.

Facebook Ads

Numerical Advantage

With near 600 million users to target from, Facebook provides for a very large collection of interested audience. Along with a very precise targeting tool, this interested audience could be easily and effectively engaged by a brand. All one needs to do is feed the desired set of combinations and Facebook does the rest. With past experience, it can be said that a budget as low as Rs. 20,000 can get an audience of about 3000 and total impression going as high as 60, 00,000 (In normal CPM language, it is Rs. 3.84). That is a lot of viewing for an advertisement.

Facebook Advertising Targeting

Hence, keeping in mind the benefits that can be derived from Facebook Advertising, it is very important that we are aware of what are the basic guidelines of the same. The following guidelines apply to all adverts appearing on Facebook, including adverts within canvas pages of Facebook Platform applications.

The Basic Guidelines for Facebook Advertising

Facebook reserves the right to reject or remove advertising that they deem contrary to their advertising philosophy. These guidelines are subject to change at any time and Facebook may waive any of these guidelines at its discretion.

Following these basic do’s and don’ts would help us put up better advertisements quickly and easily.

Do’s:

1. Link the Adverts that contain a URL or domain in the body to that same URL or domain.

2. Clearly represent the company, product or brand that is being advertised

3. Products or services promoted in the advert must be directly available on the landing page

4. Target adverts with adult themes, including contraception, sex education and health conditions to individuals at least 18 years old. Platform adverts should do this via demographic restrictions, not by obtaining user data.

5. All ads must comply to the legal standards of the region it has to be displayed in

6. All intellectual property right should be with the advertiser.

Don’ts:

1. Do not use multiple Facebook accounts for advertising purposes unless given permission by Facebook to do so.

2. Do not automate the creation of accounts or adverts unless given permission by Facebook to do so.

3. Do not put unsubstantiated claims, including but not limited to prices, discounts or product availability.

4. Do not insult, harass or threaten a user or put audio that plays automatically, without a user’s interaction. Any automated animation must cease after 15 seconds and must not replay.

5. Do not use "fake" close behaviour (ie. when a user clicks the ‘close’ icon on the page, the page should close down and no other behaviour should result) on the landing page

6. Do not utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present any other unexpected behaviour (for example, navigation to another advert or page).

7. Do not ask to submit Personally Identifiable Information (such as name, date of birth, phone numbers, social security number, physical addresses or email addresses) on the landing page or in the advert, except to enable an ecommerce transaction and where the advert and landing page clearly indicate that a product is being sold.

8. Do not imply any endorsement of the product, service or advert destination by Facebook or should mention that Facebook endorses the ad or the product.

9. Adverts on controversial topics, products or prohibited content shall not be allowed

10. All targeting should be in line with the laws of the country the advert is being targeted and not violate any copyrights.

We hope these simple guidelines gives you an insight to how Facebook Advertising works and what are the promotions you can do and which one you have to avoid.

You can also read more about Facebook Advertising in one of our earlier post, Advertising Goes Social.

Tags:advertising, Facebook, Guidelines, Promote
Posted in Brand Promotion, Facebook, Social Media, Social Media Marketing, Target Audience | 4 Comments »

Advertising goes social

Thursday, January 20th, 2011

Looking to make your Facebook promotions more effective? Facebook advertising, thanks to its highly targeted nature, can be one of the most effective ways for you to kick-start your promotion and ensure its success. In a recent survey, it has been found that Facebook Advertisement is the number one way of informing potential fans about your page and promotions running on your page.

What it holds?

Facebook advertising is still a relatively new offering and marketers are just beginning to understand how to use these advertisements most effectively. Like any other advertising, Facebook ads also target people in order to get them to react to the communication and visit the brand’s Facebook page. Where Facebook ads score above the other form of advertising is that it is more personal, more flexible and almost always comes with a friend’s recommendation.

Why Facebook Ads should be used?

Facebook is about relationship marketing, not direct sales. Facebook Ads can help transform existing advertising into messages that are tailored to the individual user based on how their friends interact and affiliate with the brands, music artists, and businesses they care about.

More importantly, Facebook Ads give the brand a borrowed voice of a friend which can help build a long lasting relationship for the brand.

Where You Find them?

When users log on to Facebook for the first time in a while, they will see the most important stories that they missed while they were away. This is where Engagement ads are posted and get the maximum eyeballs since there is no other ad on the page.

Engagement ads

Engagement ads are above-the-fold home page ads that integrate naturally within the user’s experience. Engagement ads appear in the right-hand column and can generate social stories in Feed. The ads allow your brand to share and connect with users on the home page. These ads are generally floated by a Facebook Media Buying agency.

Since there is a premium attached to these ads, a lot of smaller organizations opt for self serve ads.

Rest-of-site Ad/ Self Serve Ads

Facebook rest-of-site ads appear throughout the site, but not on the home page. Facebook rest-of-site ads for Pages and Events allow users to engage with ads in the same way they interact with other content on Facebook without leaving the page they’re viewing. Actions taken within the ad can generate organic stories in friends’ home pages. These ads can be developed and posted by anyone.

How they look?

The Facebook Ads give the advertiser the options of generating different types of ads based on the feature integrated in the ads.

Video Comment Engagement Ad

Watch video and comment. The ad unit allows users to leave inline comments on the video without leaving the home page. What’s more, users can also like the brand inline, without interrupting the video.

Event Engagement Ad

RSVP and invite others to join. The ad unit expands to invite friends to the event when one of the 3 RSVP options are selected. Friends who are attending the event are listed within the ad unit, as well as the total number of Facebook attendees. This increases the trust and likelihood of the user to engage in the ad. The act of RSVP-ing to the event is public and may appear in friends’ home pages. After RSVP-ing to the event, the user has the option to like the brand.*

Like Engagement Ad

If the user’s friends already like the brand, the ad unit provides relevant social context. This endorsement increases both the user’s trust in the brand and the likelihood that the user will engage with the ad unit and like the brand themselves. If none of the user’s friends currently like the brand, the ad unit displays the total number of people who like the brand at that time.

Poll Engagement Ad

Answer a poll and see how others voted. The ad unit asks a question with 2 or 3 responses. When the user selects a response, the poll results appear. These results reflect the answers of all Facebook users who have answered the poll. The user can also click to see how their friends voted or like the brand.*

Facebook’s Ad revenue hit $1.86B in 2010. Worldwide spending on social networks is expected to rise 71.6% in year 2011 to $5.97 billion, of which $4 billion will be spent just on Facebook Ads!!! This surely is a very potent medium which has great scope of growing to one of the biggest medium.

Tags:Ads, Facebook, Fans, Like
Posted in Facebook, Social Media, Social Media Marketing | 5 Comments »

The virtual world gets a new currency

Wednesday, January 5th, 2011

It is often said that if Facebook was a country, it would be the third largest country in terms of population behind China and India. For a country of this size, it is but natural to have a currency of its own. No wonder, Facebook Credits are fast becoming the dollar equivalent in the virtual world.

The new world economy

Facebook Credits are a virtual currency that users can use to buy virtual goods in many games and apps on the Facebook platform. Currently users can use Facebook Credits to purchase premium items in popular games and apps like CityVille, FarmVille, Cafe World, EA Sports FIFA Superstars etc.

The new banking system

You can purchase Facebook Credits using your credit card, PayPal, or a mobile phone. The Facebook Games Dashboards displays your available balance. You can directly purchase credits from the dashboards also. A lot of games also have the option to let you purchase directly.

The goal with Facebook Credits is to give people that use Facebook an easy, convenient and trusted way to buy premium items in games and applications, while creating unique opportunities for developers to build successful, sustainable businesses. Facebook Credits are now used in more than 200 games and applications on Facebook from more than 75 developers.

The global impact

What this means is, with more than 500,000 applications on Facebook, and millions of virtual goods within those applications (particularly games), applications have become an increasingly valuable part of the user experience. And Facebook Credits is the currency that makes purchasing these virtual items across applications possible in a fast and simple manner.

Generally it’s free to play the games on Facebook but users can get ahead if they pump in actual money to buy virtual goods. With 200 million people playing games on Facebook every month, according to the site’s own figures, it only takes a small proportion of paying customers to generate healthy revenue.

With the likes of Zynga, the biggest social game company and developers of Cityville and Farmville, signing to deal in Facebook Credits in their games, it has cemented Facebook Credits economic strength. Industry estimates say that Zynga has brought in between $500 million to $700 million in revenue this year from the sale of virtual goods. That is a lot of money spent in a virtual world. And if Zynga is to make Facebook Credits as its official currency for these games, Facebook Credits can soon become the desired currency world over.

Emerging Trend

This has already led to Facebook Credits debuting in real world. Facebook began selling Facebook Credit gift cards at Target stores earlier this year, but with the holiday season approaching, it decided to land on the shelves of WalMart and Best Buy. Facebook Credits have been on store shelves from September 2010 and were ranked as one of the most desired holiday seasons gift.

Opportunity for engagement

With more and more people spending time on these games and purchasing virtual world gifts using the Facebook Credits, this could be good bait for brands to attract more fans to their pages. It is a given fact that a lot of people join brand pages for deals and offers. A lot of them join in order to win the contest run by these brands. While they are on these pages, these users are more active on the social games. With their favourite brands giving Facebook Credits as gifts for various contests that run on these brand pages will only make them more loyal fans of the page.

(source: http://www.socialmediaexaminer.com/study-reveals-why-consumers-fan-facebook-pages/)

Not only that, with Facebook Credits easily becoming available for users, brands can look at adopting FB Credits as a viable ecommerce solution on Facebook. Though this system is not yet in place, a real world and a virtual world economy tie up cannot be ruled out. Knowing that a certain amount of FB Credits are worth a specific amount, the same conversion can be used to sell real products through Facebook.

The idea may sound radical but the growth of Facebook has lead to many changes in the brick and mortar structure of our society. More and more people are becoming citizens of the Facebook country. It is not just an imagination that soon there would be a virtual world with real transactions happening with Facebook Credits.

Tags:Applications, Credits, Currency, Facebook, Games, Social Media
Posted in Facebook, Social Media, Social Media Marketing | 1 Comment »

Use Facebook to promote your brand

Sunday, February 8th, 2009

I love Facebook.

There I said it. The reason I was having dilemma stating it openly was that till all this while I considered it as one more yuppie social networking site that will die a quick natural death. But I was wrong. And that only makes me happy. Having turned an entrepreneur, I have realized the kind of benefits I have reaped from its features.

So this post is to those features that each of you can use to promote your brand. Use them wisely and you will experience success whichever category your brand may be operating in. Here goes:

1. Start a Community:

As Facebook is all about networking, it is only right to start a community related to your brand. Keep the community generic in nature with the objective of adding value to people by providing them content – text or visual. Community allows people to join in and share their views. It becomes a good platform to interact and dialogue. Since all like minded people will join in, you know that all members would be your potential consumers. A word of caution here: Do not bombard them with only brand messages but try to be informative too. Community allows you to upload pictures, videos, write on walls, start discussions; basically enough opportunities to interact with people.

2. Profile Page:

Sections on profile page:

The profile page is the most critical and you must use it optimally. There are sections on the profile page that can carry your brand information which is easy for your friends to find. Given below are the pictures which highlight the places that can be used to guide your friends and fans to your brand website or blog.

Status Updates:

This is Facebook way of micro blogging. And they have got it right. It is one of the most used feature already. Its fun reading status updates of friends and then commenting on them. This feature should be used creatively to talk about your brand. Make it interesting, unique, creative, first ever whatever that captures eyes balls.

Status updates for announcements

Using Tabs:

You can add tabs next to the Wall and the Info area as is shown in the picture below. Add other tabs like Photos, Videos, Blog Cast which will further help your friends find out more about your brand. Update them by adding relevant pictures, videos (ads in some cases) and blog posts.

Make it easy for friends to know about your brand

3. Incorporating Applications:

I have personally found several applications of great value. These should be added to your profile as well as your brand’s.

One is Simplaris blogcast:

This application automatically updates your blog feeds and publishes it in your FB account. So whenever you have added a new blog post, this app will get that feed and publish it in your profile thereby generating visibility. So all your friends would know that you have uploaded a new post without you having to tell them.

Update your friends about your new blog post thru FB feeds

Second app that I like is Web Presence:

This app helps you in giving out all the places in the Internet where you have a presence. So this app consolidates all the presence in one box. So add on your blog address, your twitter account, Photo account on Flickr or Picassa, your videos on You Tube, your bookmarks on Delicious or Magnolia. Put it all in as this will help your fans connect with your brand on several other platforms too.

The third app is Twitter update. You can send out tweets from this app that is installed in your FB profile. This saves the trouble of login to Twitter separately. You can use twitter app and FB status updates as announcement platforms.

4. Creating Brand Page:

Facebook allows you to create a brand page where all the details about the brand can be added. This is more direct approach of brands connecting with people. Users can become fans of your brands thereby becoming loal ambassadors. The wonderful aspect is that fans can comment on the brand, its features and its advertisements. There are other features like Wall and Discussion Board where the conversations and discussions between the brand and users and even among users can be carried out. The fan page can be used by the brand to announce its on-ground events, invite users to participate in contests or update on new variant launches.

I recently become fan of Phantom sweet cigarettes that I enjoyed immensely as a kid. It was very nostalgic to find its brand page and I immediately signed on to become its fan. Now I get regular updates on what is the company planning as its new launch and I quite look forward to it!!

Fan page of Phantom Sweet Cigarettes

The golden rule that applies to all the above points is that the brand must be alive on FB. It must be updated regularly. There must be one person to accept and listen to user’s feedback on fan pages and communities. The action of each user should be acknowledged which makes the community active and ensure participation at all times.

Tags:brand, community, Facebook, fan page, groups, profile, Promote, Social Media, social media agency, social networking site, status update, Twitter, Windchimes Comm
Posted in Blog Visibility, Brand Promotion, Essential Series, Facebook, Social Media | 39 Comments »

Social Media Reinventing itself in 2009

Monday, December 22nd, 2008

I am sure you must have read my first five predictions on the socio-economic changes that the world will see with use of social media. The next set of five predictions that I have written are relevant in the realm of social media medium per se.

First time use of social media through Mobile:

Majority of people world over will surf the Internet and social media for the first time in their lives using mobile phones. Mobile phone penetration is increasing rapidly in most countries and along with the its value added features like streaming. In India, close to 10 million subscribers are being added every month. These small towns will skip landlines and opt for cell phones directly. These towns will take technology leap in a manner of speaking. Simultaneously, several companies are in the process of launching social networking sites for mobile. Put these two together and you could see this prediction come true.

I predict that in 2009 itself, several small towns and rural areas will experience Internet & social media for the first time through cell phones and not through computers.

2. Online reputation management:

As our conversations move online, it will be imperative for brands and corporate to participate in them. Not only that, they will have to track those conversations to understand how their brands stand with the consumers. Are their brands in the consideration set or if they are they being spoken about in positive tone? These are very important questions for companies to get answers to as their marketing spends will be determined accordingly. There will be specialized agencies that will provide these services to the companies.

I predict that in 2009 online reputation management will be big business and most corporates will turn to it in a big way.

3. Facebook will become a paid site:

So will any social networking site that wishes to survive the next year. There have been enough and more articles written on SNS not being able to monetize on the huge subscribers that they have got for themselves. Venture capital funds can’t sustain them forever. Also purely by advertisements alone, they will not be able to break even or advance on their business plans.

I predict that in 2009, Facebook will turn a paid site. Facebook can charge $10 (Rs. 500) from every user for a year-long membership. Even if out of the 150 million users that Facebook boasts of, 2/3rd drop out, we talking of $500 mn (50m users X $10 per user) of revenue that it can generate in one year.

4. Twitter will become a verb i.e ‘To Tweet’:

Unofficially it already has. But in 2009, the importance of Twitter will grow so dramatically, that Oxford will be forced to accept it as part of our normal parlance. The role that micro blogging has played was fairly evident from the recent Mumbai terror attacks.

I predict that in 2009 twitter will become so important that at least one Indian company will use it to tweet important announcements being made in their Annual General Meeting (AGM)

5. Online videos will be most important marketing tool:

In the social media sphere, online videos will gain prominence over other marketing ploys. I had written in my earlier post that online videos will gain popularity even more in times of economic slowdown. In fact some brands like Kaya have already started using it. Other companies will soon follow and attempt to reach out to their potential consumers and collaborate with them to produce user generated content.

I predict that in 2009, social media agencies and production houses like Common Craft will have to specialize in providing online video solutions for corporates.

My friend, Gaurav Mishra who genteelly pushed me into writing these predictions has his written his seven predictions on social media. Peter Kim has compiled his predictions along with 13 other social media gurus that really makes a good reading.

I hope my predictions have given you some food for thought to start off your own set of predictions for the next year. Do mention them and comment on this post.

Tags:2009, cell phone, Facebook, Kaya, mobile phones, Online Reputation Management, Online Videos, Predictions, Social Media, Social Media Marketing, Twitter
Posted in Facebook, Online Videos, Predictions, Social Media, Twitter | 28 Comments »

Social Media Predictions for 2009

Sunday, December 21st, 2008

Let’s play the word association game here. Tell me what comes to your mind when I say the word December. Of course, Christmas, shopping, holidays….Predictions!! Yup, predictions that’s the one this blog post will be all about. What will the year 2009 hold for us?

I have put down my 10 predictions. Five of these are on a more socio-economic level at large. Most of these changes that I am predicting will be huge leap jumps in their own way and will be possible only because of extensive use and acceptability of social media.

1. Thought Leadership as a Strategy:

These days, it is not uncommon to see people seek value out of everything. And by value, I am not restricting it to price equation alone. Value could be delivered in the form of information, education, better quality or even better service. One of the key principles of social media is to provide value to its consumer. For companies and in turn their brands to survive, they will have to provide value at all levels to their consumers. Social Media will prompt companies to adopt thought leadership as a value in their manifesto in their area of core competence.

I predict that in 2009 most companies will use thought leadership as a strategy in their respective categories by educating consumers to win potential consumers and retain existing ones.

2. Online activism:

World over, we are witnessing increase in online activism from citizens. People are reaching out to each other across the country or world either for peace rallies or prayers or candle light vigils or to form groups to decide on action steps. Social media is providing a platform to like-minded people to connect with each other and come forward to participate in events. It is being used to educate citizens to become more alert and aware about their surroundings.

I predict that in 2009 there will be a lot more of government and citizen collaboration to fight not just terrorism but also for better governance. And the mode of collaboration and reaching out will be through social media.

3. Traditional media will rediscover itself:

There is a lot of talk on how traditional media will lose its sheen in the coming years. I believe it will continue to do so if it keeps following social media principles without reinventing itself. Take the case of citizen journalism. A couple of TV channels have started running segments where the citizens report in news to the people at large. As a subscriber I am not paying TV channels money to hear news from the common man. I am expecting a thorough analysis done by the reporters and journalists on the events before it being presented to me. I want an unbiased, complete perspective which an untrained citizen cannot provide. For citizen based reports, I always have social media platforms to go to.

I predict that in 2009 channels adopting practices like these will die. Traditional media is still very important in our lives and it has to discover and operate from its own strengths rather than borrow principles of social media.

4. Rise in Entrepreneurship:

The coming year will see a surge in employees turning entrepreneurs. Two of the key barriers for any entrepreneur are sourcing and marketing. They do not know how to reach out to their potential customers or their relevant suppliers and secondly do not have big marketing budgets to do so. With social media coming into play, both the barriers will be tackled for good. Armed with a profile in social networking sites like Facebook and Linked in, an entrepreneur can reach out to his potential customers and vendors at practically no cost. I have several of my friends who have leveraged SNS to their advantage. One is running a store called Attic and the other is promoting himself as a photographer. Several others have networked themselves on Linked In and reached out to their potential clients. This is no to say that they do not need a great idea and passion to implement the same.

I predict that in 2009, several people will turn to entrepreneurship as social media will facilitate them in their process.

5. We will turn into listeners:

Let’s admit it, most of us if giving a choice would rather speak than listen. It’s a sort of conditioning that as happened to us over the years as the media we used facilitated only one way communication. With social media increasing its presence, we will have to get used to receiving feedback. Our consumers, investors, employees will have the opportunity to talk to us directly and we will have to listen. If we want to continuously seek and retain their attention, we will have to start listening and accepting feedback.

I predict that in 2009, we as individuals and corporate will definitely change and start listening to each other more often.

Click here to read the remaining five predictions for the year 2009.

Tags:2009, Citizen Journalism, December, education, entrepreneurship, Facebook, journalists, Linked In, Predictions, Social Media, Windchimes Comm
Posted in Facebook, Predictions, Social Media, Target Audience | 26 Comments »

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