Instagram is experimenting with ways to integrate Stories and Reels. Some Reels are being played for their full duration within the story flows as a part of this test.
Some users can see full-length reels in their story streams. Usually, to watch a Reel you get only the first 15 seconds of a reel’s glimpse and then tap the Reel to watch the full video.
Lately, the platform has noted a shift in user behaviour from sharing content in stories and DM to re-sharing posts to the main feed. Exerts call this initiative Instagram’s attempt to go with the changing trends and keep users engaged for a longer duration of time.
Why integrate Reels & Stories?
Meta is making a lot of changes, especially after a lot of disappointment from Twitter 2.0. One of these initiatives is, Meta is developing a decentralized social app.
Reports from Meta showed that usage of Facebook has been increased in the fourth quarter of the previous year, and Reels played a vital role in it. Users using Reels for posting content on Facebook and Instagram have been increasing by approximately 20% each year.
With emerging AI recommendation tools, more people are using reels to post content on Facebook and Instagram. Talking about the near future, Meta’s decision of merging Reels and stories could be even more useful to the users as Stories can become a bigger consideration for Creators, leading to an increase in Reels consumption. This is can be one of the ways for you to grow your business with Meta.
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