Box of Surprises

World’s largest video sharing site and the second largest search engine, YouTube, launched its Hindi movie sharing site, YouTube Box Office where movie buffs can watch premium Hindi super hits every month, without having to pay anything. The service was launched with the surprise hit of last year, "Band Baaja Baaraat."

Box Office

Click on the Image to play the video

Now Showing

YouTube Box Office allows Indian viewers to watch the new and popular Bollywood movies in full HD (1080p) for free, and all you need is a decent internet connection. YouTube will collaborate with its partners in India on a revenue share basis. Intel will be the exclusive presenting sponsor for the channel.

YouTube hopes the initiative will help draw more viewers for their premium and exclusive content. Apart from the expanding its popularity, the video sharing network also aims to create opportunities for marketers.

                                          ipl-youtube-ipl3tickets-282x300

IPL helped YouTube generate major revenue

The video giant made inroads in the country with the web telecast of the IPL tournament in 2010. The cricket crazy nation lapped up the dosage in full scoop. This has galvanized the YouTube think tank to foray into the other passion of the country, movies.

A recent screening of the hit movie Dabangg garnered 1.3 million hits on YouTube, highlighting that the platform has hit a golden formula in the country. With the Indian market ripe for the picking, the site wants to gain as much as it can through Indian films.

            Dabangg-Salman

Super Hit Formula

The service will be ad-supported. With film makers looking to recover maximum cost even before releasing the film through selling the rights, this is just another medium for them to get as much as their product has to offer. This gives brands another opportunity to ride the success train of a film and put their ads during the airing of the film.

As many viewers are cautious about the level of advertising in the ad-sponsored Box-Office, YouTube has assured that the sponsoring companies would get their chance to showcase their YouTube videos and promote contests/campaigns tactically without much interrupting the movies.

Intel

Contest and Promotions administered through YouTube Box Office

This not only gives them the chance to link their YouTube channel to the Box Office channel but also insert captions that would run throughout the length of the film, giving enough exposure to the brand, unlike ads on television where only specific time slots are allowed for ads.

Impact

Many believe the move is certainly going to stiffen the competition in the online movie streaming business in India. Considering the growth in broadband penetration and improving internet connectivity speed in the country, online video browsing is going to be more fun and lively. It is expected that several more prominent names in the business are going to enter the Indian market in near future. This will create bigger and more engaging platform for brands to advertise through their channels on YouTube and other such platforms.

Comments

Tags: , , , , , , ,

18 Responses to “Box of Surprises”

  1. EZ Combs says:

    Hi there! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the fantastic work!

    [Reply]

    Mayur Reply:

    Thanks.

    [Reply]

  2. You may need help to take this measurement correctly. Taking your daughter out for ice cream or to her
    favorite fast food restaurant can help celebrate
    this new milestone. For every inch after you would go further into the alphabet to find
    her correct cup size – http://www.websiteoutlook.com,.

    [Reply]

  3. I know this if off topic but I’m looking into
    starting my own blog and was wondering what all is needed to
    get setup? I’m assuming having a blog like yours
    would cost a pretty penny? I’m not very internet smart so I’m not
    100% positive. Any tips or advice would be greatly appreciated.
    Kudos

    [Reply]

  4. Here’s one more angle on countries in the European Monetary System EMS in 1992.

    It business was not for nothing that John Maynard Keynes, F.
    To topp it off, he created and filled 12. What I see is people
    are struggling and unemployment is high, social mobility low,
    and, you know, and all of these had value on their
    own, must find work outside the city.

    [Reply]

  5. Mallory says:

    Quality articles is the key to invite the visitors to pay a
    quick visit the web page, that’s what this website
    is providing.

    [Reply]

  6. Hargai diri kita dengan memanjakan diri dengan intelligent, wajar saja kok jika sekali-kali kita butuh untuk bersenang-senang.
    Untuk Komunitas (Nulis Buku Club), kami sangat senang sekali mereka dengan sukarela
    membuat suatu komunitas bagi para penulis. Two passengers from Iran were revealed to be traveling on stolen passports,
    but authorities report having found no links to terrorist groups with these men or
    the other passengers.

    [Reply]

  7. This is why we are so enthusiastic to mention the finding for a
    Ios Cheats For Drag Racing 4×4, this is seen to run on all the iphone,
    ipad ios devices and also works well with android. The android can also be less restrictive concerning
    hardware and plug-ins. RIM sendiri telah merencanakan pertumbuhan jumlah
    aplikasi yang tersedia sejak Februari tahun ini.

    [Reply]

  8. Friend says:

    Attractive section of content. I just stumbled upon your web site and in accession capital
    to assert that I acquire actually enjoyed account your
    blog posts. Any way I will be subscribing to your augment
    and even I achievement you access consistently rapidly.

    [Reply]

  9. It also contains trace amounts of calcium,
    iron and potassium. But appropriate skincare can flip a
    mediocre pores and skin flawless also. If you have
    looked at your resume and it looks good, you are good with doing the interview, etc and you cannot figure out why
    the offers are not coming in, the reason could be a visible tattoo.

    [Reply]

  10. Unquestionably believe that which you stated. Your favorite
    reason appeared to be on the net the easiest thing to be aware of.
    I say to you, I definitely get irked while people consider worries
    that they just do not know about. You managed to hit the nail upon the
    top and defined out the whole thing without having side effect , people
    can take a signal. Will probably be back to get more. Thanks

    [Reply]

  11. Valuable information. Fortunate me I discovered your website by accident, and I’m surprised why this coincidence didn’t happened earlier!
    I bookmarked it.

    [Reply]

  12. eioba.pl says:

    Online doctor appointment in India helps the patients to find the best doctors we
    have and to book appointments with them through online.
    By owning the technique you will be surprised how your
    body and mind instinctively coordinates itself and reacts not only when being assaulted but even in other dangerous non-combat conditions or during other
    sports. So unfortunately you are seriously restricted in your choice.

    [Reply]

  13. Spot on with this write-up, I honestly think
    this website needs a great deal more attention. I’ll probably be returning to read through more, thanks for the information!

    [Reply]

  14. Thanks for sharing your thoughts about band baaja baaraat.
    Regards

    [Reply]

  15. Raina says:

    The background musicians and the blues brothers brass section actually included the co-producers as well as Californians and a New Orleanian and a saxophone player from the Netherlands, at one point the brass section spotlighted
    in after hours bordello red. Yes this was the one and only Eagles Band, showing not only their characteristic
    mirth but a worldliness and sense of responsibility over and above nostalgia for simpler
    times. Over the process of introduction to my own colleagues two empty desks were explained to be empty as
    “Snapper must always be pumping.

    [Reply]

  16. Hello I am so delighted I found your blog page,
    I really found you by error, while I was looking on Askjeeve for something else, Anyhow I am here
    now and would just like to say kudos for a incredible post
    and a all round enjoyable blog (I also love the theme/design), I don’t
    have time to read through it all at the moment but I have bookmarked
    it and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep
    up the great work.

    [Reply]

  17. Its not my first time to pay a visit this web page, i am visiting this site dailly and
    get nice information from here daily.

    [Reply]

Leave a Reply

Time limit is exhausted. Please reload CAPTCHA.