It appeared as an insurmountable task when we first got Wipro e.go assignment. We had to use social media in a manner that will help the brand break clutter from the larger laptop selling brands. It had to reach out to users and build an unique identity in itself starting right from explaining what the brand name stood for!
We used the basic presence that brand already created for itself on various social media platforms. The idea was to chart out a year long plan for the brand and activate presence on various social media platforms accordingly. What we are sharing with you is the stage we have reached post a three-month intensive social media campaign. And we believe it has already been quite an interesting journey.
We look forward to hearing your feedback and opinions on the same.