After researching with over 20,000 genes, the Pond’s Institute identified a specific gene that significantly affects melanin production. Through this discovery, they created their most effective skin lightening formulation containing the revolutionary GenWhite™ formula. With so much work going in the product, the next challenge was to promote this product on social media platforms.

The idea that was identified was using the gene technology that the product uses to form a perfect match with your skin. This ‘Perfect Match’ concept was represented through Facebook applications and Twitter hash tag. A dedicated campaign featuring actor Rannvijay Singha was launched.

We share with you, how the application and the hash tag helped Pond’s India add 11,482 fans on its Facebook page and trend for almost 31 hours in India.

Do share your feedback with us. We would love to hear your opinion and thoughts about this campaign and in general as well.