2013 came to a close! As we step into the New Year, that time has arrived when we can expect the evolution of digital and social media in a lot of ways. It will indeed be exciting as many surprises are expected to unfold in 2014 and businesses, brands and marketing landscapes are all set to change. Keeping a few potential trends of the forthcoming year in mind will not only make you aware but will also help you prepare for them. ...
Blogger of the Fortnight
Current Position and Organization:
Professional Blogger and SEO, TechLila
Educational Background:
Shivaji University
Blog Name: TechLila.com
Rajesh Namase, a professional blogger, SEO, web developer and founder of TechLila. He is based in Pune and loves to play with free and open source software, also with search engines and works with it as a part of his hobby. He has a great passion in Internet technology, web development, and computer security.
TechLila is a computer and blogging ...
As 2013 comes to a close with just a fortnight remaining, its great to know how digital and social media continue to evolve as the greatest platforms. It therefore turns out to be exciting to see what surprises it holds in the next year and how businesses, brands and marketing landscapes would change in 2014. Keeping a few potential trends of the forthcoming year in mind will not only make you aware but will also help you prepare for them.
There have been studies and ...
Blogger of the Fortnight
Current Position and Organization:
Blogger
Educational Background:
Delhi University
Blog Name: bbeautilicious.com
Shalini Shrivastava is a beauty blogger with a blog bbeautilicious.com and residing in South Delhi. Shalini has always loved to explore new things, buy and try beauty products and cosmetics. She loves to read, write, travel and meet new people.
Her passion for writing inspired her to come up with her blog bbeautilicious.com. Her blog is all about a girl’s next door hobbies and love ...
The ultimate reason that defines how a marketer knows what to do in the right way is his understanding of the consumer psychology, where he actually stood a decade or two ago and where he would be few years later. Marketers, yes they do get stuck sometimes with their ideas. They spend millions on direct mail, billboards, print, radio, TV etc. But why? Many of these mediums are already breaking up in terms of getting a genuine ...
Bloggerati of the Fortnight
Current Position and Organization:
Chief Excel Officer – Chandoo.org
Educational Background:
Indian Institute of Management, Indore
Blog Name: Chandoo.org
Chandoo.org is run by CEO Purna “Chandoo” Duggirala out of Vishakhapatnam, India. Purna Duggirala, the CEO or the Chief Excel Officer as he is known as is an MBA from IIM Indore and Computer Science graduate from Andhra University. Chandoo is his nick name and the name with which he has named his site too ...
Where there are people, there needs to be marketing, and not just marketing, but the right kind of marketing, in a right way. This is when brands explored the opportunities lying under the broad umbrella of social media to build strong relationships with their consumers. Brand marketers saw social media as the best medium for showcasing their marketing objectives and deliver a long term promise to their consumers. But, have you ever wondered that where are those promises made by brands now? Well, it’s evident that most of the ...