Diwali, the festival of lights, always brings with itself a mood of festivity and celebrations. No amount of sub prime crisis or Investments banks falling like nine pins can make the scene gloomy. We enjoyed Diwali in a grand way at office along with our friend Werner (and his team) who runs his firm Pink and White consulting. Some glimpses of the same. It’s ain’t no matter if you are Black or White!!!
Continue Reading

Universal truth – We all want attention. Be it in the form of spotlight shining on us, people seeking our autographs or merely getting more readers for our blog. The last one is what we will be tackling in this post. Unlike common perception, it is not a difficult task to generate readers for your blog. And this surely is not by spamming inbox of all your friends!! Your blog must have these features before you start promoting it Go through these suggestions and try them out for yourself for your blog. ·      Registering at directories: Like any product listing, blogs too have directories where ...

Continue Reading

We got several ‘thank you’ mails post our blog post on explaining blog terms. We feel humbled on that and would like to continue with one more such explanatory mail on social media. As the term catches on, it becomes important to clarify all the related jargon that will flow along with it. Here goes few of them: Community – It is a group or forum of people with some similarity between them (could be same city, school, interest, hobbies etc) come together on social networking site or any other platform and share their ideas and views. Join our Windchimes communities on ...

Continue Reading

This is the concluding post of the series on essentials of a website. Do read the first, second and third segments of it. We continue with our learnings: 1. Analytics for your website Analytics is HTML code that you enter in your website scripts that records the number of visitors on your site. Along with that it gives out other data points like amount of time they spent on the site, which pages did they visit, the bounce rate, how many of them were unique visitors etc. There are expensive tracking tools available that you could use or do with free ones like google ...

Continue Reading

This third blog post on the essentials of a website continues to share with you our learnings of developing our website. Do read the first and second post 1.    Website Designers We are assuming here that while you will provide the content, you will ultimately hire a designer to put all that up for you. Do a profile check before getting any designer on board. Luckily in this case the work of the designer would be up already as part of somebody else’s website. Understand who will be working on your site. You could also share the sitemap with them and tell ...

Continue Reading

This is the second in series post on essential of a website. We have learnt several lessons while creating ours and are sharing it here. Do read our first post. 1.  Content of your website Having got your sitemap in place, the next step is to pen down content for all your pages. In terms of time, we would place this as the most time consuming activity. It is essential that one person or a particular set of people only write the content as the tone and manner has to be consistent. The language of the content has to be in line with the ...

Continue Reading

This is the second in series of the essentials of a blog. In the first part we spoke about content, layout and subscription features. There are sevral ways to increase visibility for your blog but right now let’s continue with highlighting some of the other features that are a must for your blog before you start promoting it. 1.    Maintain a blog roll Links of other bloggers Blog roll is an individual’s favourite list of blog links that you have mentioned ...

Continue Reading