I am sure you must have read my first five predictions on the socio-economic changes that the world will see with use of social media. The next set of five predictions that I have written are  relevant in the realm of social media medium per se. First time use of social media through Mobile: Majority of people world over will surf the Internet and social media for the first time in their lives using mobile phones. Mobile phone penetration is increasing rapidly in most countries and along with the its value added features like streaming. In India, close to 10 million subscribers ...

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Let’s play the word association game here. Tell me what comes to your mind when I say the word December. Of course, Christmas, shopping, holidays….Predictions!! Yup, predictions that’s the one this blog post will be all about. What will the year 2009 hold for us? I have put down my 10 predictions. Five of these are on a more socio-economic level at large. Most of these changes that I am predicting will be huge leap jumps in their own way and will be possible only because of extensive use and acceptability of social media. 1. Thought Leadership as a Strategy: These days, ...

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Status updates are here for good. Love them or Hate them but if you are on social networking site, then you can’t ignore them. Status updates work by asking user the question – “what are you doing?” The user’s reply is the update that will appear in his or her profile. There has been an ongoing debate on whether status updates should be qualified as form of micro blogging. Twitter, one the first micro blogging facility providing company, realized early on that people would want to write micro blog posts. Hence micro blogging allowed the user to answer that question in ...

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In one of our earlier blog post, we had explained the use of online videos for the brand. The post explained the distinct benefits this medium provides for each brand. We shall illustrate that with a case study of an Indian Client – Kaya Skin Clinic. Indian Case Study: Kaya Skin Clinic offers specialized and customized skin solutions (products & Services) to its consumers. They were pioneers in their field as they introduced scientific approach towards skin care treatments. Today, Kaya skin clinics are present all across India and in key Middle East markets. One of their service offerings is Kaya Bridal. We ...

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Videos are an integral part of our communication. The impact of Audio Visual content is far more effective than Print or Radio or Outdoor as a medium. The problem lied in the cost of making videos and importantly airing them on TV channels. All that underwent a change thanks to YouTube that first introduced a platform for user generated videos to get uploaded online. Users found a channel for themselves to express their thoughts, opinions or just their most memorable moments. Working on the basic human premise of ‘15 minutes of fame’, the concept caught fancy and soon there were millions uploading ...

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Manoj ‘Night’ Shyamlan when asked how does he heightens the frightful experience in his films, replied that it was about evoking the basic human emotion – fear of unknown. It’s this fear of unknown which creates panic in terror situations like the one witnessed in Mumbai. And knowledge (information in this case) is the antidote to it. It is important that while on one hand we have National Security Guards planning a detailed and thorough rescue operation, the communications wing (don’t know if anything like this exists currently) of the government provides correct and timely information to common man. While watching the brutal ...

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The title is borrowed from the traditional proclamation – ‘The King is dead. Long Live the King’. What is basically meant (and I am taking this from Wikipedia) is that in certain monarchies of France and England, the transfer of sovereignty occurred instantaneously upon the moment of death of the previous monarch. In this blog post, I am using it to highlight that how a stand alone non interactive website (basically 1.0) is dead and without fail, its time for websites powered by social media (Websites 2.0) to take over!! It is very common to see companies scrambling to get their website up. ...

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