An announcement. Sally Hooton, editor of the DMI magazine, approached us recently to write an article on social media. It was our privilege to be associated with DMI, the world’s only global business title for direct and interactive marketers based out of United Kingdom. The article talks about social media in relevance to India in conjunction with our research on social media. The article can be viewed in the online format on Page 36. If you would like to download the article then do click on the Scribd Link given below. [scribd id=11894180 key=key-e4kjpl0y1o4xf73e0vj] Do visit our Windchimes website to know more about us

  I love Facebook. There I said it. The reason I was having dilemma stating it openly was that till all this while I considered it as one more yuppie social networking site that will die a quick natural death. But I was wrong. And that only makes me happy. Having turned an entrepreneur, I have realized the kind of benefits I have reaped from its features. So this post is to those features that each of you can use to promote your brand. Use them wisely and you will experience success whichever category your brand may be operating in. Here goes: 1. ...

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This is the second section of the research that we have carried out on social media with respect to India. Do read the first section. Part 2 – To map out the current usage pattern of social media of Indians Q5) How much time do you spend everyday on blogs, social networking and uploading photos and videos? © Windchimes Communications Pvt Ltd It is really surprising to note that more than 1/3rd of the respondents spend more than 30 minutes everyday on social ...

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Windchimes wishes its readers a very exciting and adventurous 2009 There is absolute dearth of statistics on social media with respect to India or Indians. It is important to understand the prevalence of social media in our lives. There are studies indicating that close to 40 mn Indians are online. But really nothing beyond that!! So what are these people doing online? How important is social media to them? How do they consumer social media? How is social media impacting the purchase behavior? How can marketers leverage social media platforms to reach out to their potential consumers. We carried out research ...

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Now that you have read part 1 and part 2 of ‘Who is afraid of social media’, hope you enjoy the last and final part of the series as much as the earlier ones. ‘We don’t know if our workforce will be excited about social media’ A very valid concern. Sometime employees might just not be ready to embrace social media and its toolss. However, one needs to remember, that most of the younger workforce have already embraced social media to a large extent and the others will too, given time and encouragement. It might make sense to start the reluctant workforce on ...

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In the second part of the series on – ‘Who is afraid of social media?’ – we continue to focus on the concerns that stop social media from playing a key role in internal communication. ‘Our culture is very different’ Yes it’s true that social media works better if the organisation has a young, tech-savvy workforce with a flat structure and a democratic and open culture. But there are enough examples across the world where conservative companies with an older workforce have met with social media success. All it needs is time, patience and consistent efforts. It is important to recognise the company ...

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I find most corporate communicators are wary of social media when it comes to Internal Communications. While they are more than happy to embrace social media otherwise; when it comes to marketing to the internal consumer, a very important constituency in any good communicator’s plan, they will not touch social media with a ten-foot barge pole. Today, I will try to help you understand what stops most internal communicators from using social media to increase and strengthen relationships with their consumers – the employees. In the old way of doing things, companies make use of intranets or websites as static tools. Employees ...

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