If you have been tracking the social media scene globally then it is very likely that you might have heard of Foursquare which is a location based social network mobile application. International blogs have been going gaga over Foursquare and some have even gone to the extent of labeling it as the next twitter. What is foursquare? Foursquare is a mobile phone app that’s rapidly getting quite popular. It is a “geo-social” networking app that allows you to tell the world exactly where you’re out to eat, drink and/or be merry, and what you think of it. And you can check out ...

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Exclusivity was a promise that Facebook had started with. With the passage of time and with 500 million plus users, that exclusivity had somehow got lost. People were weary of bothering everyone they knew for queries that may not be relevant to most of them. To address this concern, Facebook launched the latest version of Groups. Earlier people didn’t do much on groups but to post comments and view pictures or share videos. There was no direct communications amongst all the members of the group. Also, the administration of the group was in the hands of select few people, which was ...

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It appeared as an insurmountable task when we first got Wipro e.go assignment. We had to use social media in a manner that will help the brand break clutter from the larger laptop selling brands. It had to reach out to users and build an unique identity in itself starting right from explaining what the brand name stood for! We used the basic presence that brand already created for itself on various social media platforms. The idea was to chart out a year long plan for the brand and activate presence on various social media platforms accordingly. What we are sharing ...

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Why I chose Public Relations as a career still remains a vague subject for many. Yet again, why I chose social media as my bread and butter in a market like India, still amazes people. I have to ask why? For all enlightened minds unaware of Public Relations, it is managing the reputation of a brand/ corporate with constant outflow of information through a perfect blend of creativity in communication. Simple! You have information; you’ve got to inform the masses about it. You’ve got a reputation hitch; you’ve got to set it right through talking to people and using feedback they ...

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Having been in business development for a specialist social media agency for a fair amount of time, there are certain caveats we keep reminding clients of. This is probably because social media is unlike any other marketing medium including the sir-please-try-our-website-since-the-model-is-very-different, which is at the end of the day, just a different form of display advertising. So six caveats I’d like to give clients, agencies and social media enthusiasts or planners are… 1. What’s so great about you anyway? While a statement like that is suicide as far as an agency is concerned, reflect on what it means. What IS so great about ...

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Facebook fan pages work. From every movie releasing on the next Friday to Reality Show going on in the television, everyone wants a fan page. As my dear friend Saahil would say, it is all a part of the engagement plan 🙂 . However, these days fan pages tend to do a lot more than just send out their updates to the fans and let the users talk amongst themselves. People have gone up to the extent of creating a full micro-site within the fan-page. Check this Puma fan-page for instance. Getting a very well branded fan page is a ...

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It all started gaining proportion with continuous onslaught of protests against President Bush’s war with Iraq under the pretext of finding Weapons of Mass Destructions. Apart from taking to the street, several individuals got vociferous with their protests in the social media space. Twitter, blogs, networking sites all become mediums of protest. Unfortunately the republicans didn’t believe in building their presence online (which become more evident during the election campaign between Obama and Mc Cain) and hence couldn’t gauge the mood of the people which costed them the election! Let’s take the Iran Elections. A country that doesn’t support freedom of ...

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