Windchimes Communication

Social Media Trends to look out for in 2012

2012 trendsThe year 2011 has borne witness too many ups and downs and dynamism in the world of Social Media. Radical changes in the interface for two of the most ubiquitously popular Social networking sites, Facebook and Twitter, Klout’s remarkable drop in the ranks, Google+ and Facebook in close encounters, viral videos being recognised as a potent medium to catch eyeballs, augmented reality entering the Social Media Space et al. Let’s take a look at some of the ways in ...

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2
Jan
2012

Bloggerati of the Fortnight: Rohit Sareen

rohit_sareenTravel and Photography they say are inseparable. One such blogger who has aptly justified this statement’s sanctity is Rohit Sareen. Even his blog name, ‘My Third Eye’ symbolizes that. In his own words, he sees himself as an engineer by degree, a manger by profession and an avid traveler, photographer and writer by passion who loves the rush of formula one and the thrill of movies. This Mumbaikar’s blog is a traveler’s delight and a photographer’s encyclopedia ...

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2
Jan
2012

FACEBOOK RIP? NOT SO FAST…

No less than TIME magazine themselves asked whether Facebook is on a decline. While I understand it’s fashionable to ask whether products that are seemingly approaching the plateau of their product life cycle – are dying out, I do not think Facebook’s going anywhere. And why? (I like to analyse questions like these from an emprical and this-is-how-we-work way rather than cull out numbers, graphs and stats that can be used to say anything) 1. It’s become our Flickr and Picasa: Apart from professional photographers and enthusiasts who benefit from pro features, I can’t recall too many people using either service anymore. ...

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1
Jan
2012

Through the Looking Glass

This article of ours was first published in Business Today”s 20th Anniversary edition It was only in 2008 when social media took its fledgling steps in India. 2011 was the year social media got truly established with Indian corporates as 20 million Indians went social! In 2015, we foresee, an exponential growth and significant innovations as 500 million Indians log on given the high mobile penetration and $35 tablets! With so much happening, social media promises to be like the plot of a Bollywood blockbuster in the coming years – full of drama, triumphs and twists. Let’s take a quick peek into ...

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25
Dec
2011

Twitter takes a tweak

twitter tweaks2011 has been a remarkable year for many startups and stalwarts in the arena of Social Media. For most part, the socially active would remember this year as the year of major changes being rolled out by most social networking sites. Even the most popular micro blogging site, Twitter, underwent a major UI changes. The ‘New Twitter’ was launched amidst much talked about anticipations and apprehensions. Here is a look at how the tweaks make Twitter ...

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19
Dec
2011

Bloggerati of the Fortnight: Rati Tehri Singh

RatiOur blogger of the fortnight, Rati Tehri Singh, dons many hats as a modern professional. She is currently engaged as the Director with an MBA preparation website where she works full time and administers blogs and websites that dole out study materials. Amidst all this, she also runs a highly acclaimed blog that caters to her hobby (makeup and cosmetics) via her blog ‘Indian makeup and beauty blog’. And she excels in that as well! In her ...

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19
Dec
2011

Catching the viral fever

Viral-VideoYou would have had to be living in a different country to have missed the Kolaveri Di rage. Over the last couple of weeks, everything and anything seems to have led to this one piece of music video. From brand ads to political uproar and even a famous singer’s son making his version of the same, Kolaveri Di has had the spotlight firmly fixed on it. So what are viral videos? What purpose do they cater to? Here ...

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5
Dec
2011