Siddhartha Vaidyanathan, popularly known as Sidvee, is a journalist based out of greater New York City area. Having said that, to bracket Siddhartha as just a journalist would be a gross understatement. Sidvee, who has by now, already earned the distinction of contributing to Forbes, Chicago Journal, The Daily Telegraph and BBC world service is an avid cricket enthusiast. Something that doubles his credibility is the fact that he had previously held the position of an Assistant ...
Sports and sporting events have always been at the nerve centre of media attention. In current times we have seen the gradual transition of the media providing spotlight to various sports for mass entertainment to a whole gamut of revenue generating sports franchises cropping up that have relied on social media to reach out to their fan base. We will be taking a closer look at how the various league franchises are placed in the Social Media. Be it ...
Amith Prabhu writes a blog like many other tech savvy individuals do. But what makes him a commendable blogger is the fact that his blog addresses and touches upon various facets of Crisis and Communication management, Employees engagement, Brand positioning, Media relations and Strategic planning, all under one roof.
Amith sees himself as a Public Relations practitioner who loves electoral politics, fascinated by brands and enjoys philosophy. Most importantly, the buck doesn’t just stop there. His blog ...
While medical marketing is something which needs to follow a lot of guidelines and regulations, health awareness and patient engagement are possible areas where social media can be employed. With exploding usage of social media, a time where your doctor’s twitter handle is part of your emergency kit is not far away.
A real case in point being that of a simple tweet from a user suffering a heart attack that led to hundreds of tweeter responding to it ...
Healthcare facilities and pharmaceutical products are a very touchy area for most marketing specialists, especially when it comes to advertising and promoting them. Talking about various developments in the field of medicine, hospitals and healthcare however, is not.
Dr. Kumaresh Krishnamoorthy, who dons many hats when it comes to his illustrious career, is currently a Senior Consultant in ENT and head and neck surgery, Neurotology and Cochlear Implantation at Nova Medical Centers, Bengaluru. Besides, he is also ...
So the timeline for brands is finally here. After months of speculation about what all will it bring with it, we now know that the platform is all set to undergo another major shift in communication pattern. Emphasis will now be on visual creative and storytelling. We analyze the changes that the platform will see in this article.
Getting Covered
The most noticeable change that anyone would see is the huge space that is going to be available ...
Aviation industry is probably one of those sectors that amalgamate tourism, hospitality and infrastructure industries within one hot furnace and accounts for a major chunk of the world’s economic churn out. In a manner of speaking, Captain Anup Murthy, our Blogger of the Fortnight, who has over 25 years of experience in the field of aviation, has justifiably contributed to this ever growing sector in ways more than one.
Captain Murthy is an avid traveler who ...