Puzzled by the all invasive barrage of social media around you? If you’re working in the finance sector, chances are high that you have more reasons to feel the urge to decipher this behemoth of a tool that marketers all around are raving about. If you are still wondering as to what an organization could do to strengthen their brand’s appeal in the minds of its audience and how, look no further. A comprehensive workshop devised specifically for officials ...
Current Position and Organization:
Owner at Freelancewriter.co; Staff Writer at Health & Wellness Magazine; Freelance content writer at oDesk
Areas of Expertise:
Content writing, Editing, SEO related writing, News and press releases, Blogging
Educational Background:
Bachelor of Education in English and Commerce from Annamalai University; Master of Arts in English from Indira Gandhi National Open University; Bachelor is Commerce from Punjabi University
Blog Name: http://www.aha-now.com/
Someone who has mastered the art of writing for over a decade and enjoys the various roles that ...
The use of social media in primary education has been debated over a lot by the likes of social media experts, teachers and parents in recent years. While traditionalists say that allowing children to access social networks in schools would distract them from the very purpose of discipline and education, some argue that there are unseen and unfelt benefits of the same for students which outweigh the risks.
We think, if used with care, established social media platforms could ...
Brands on Facebook have always tried to increase their engagement levels so as to keep the audience of the page glued. Sports has, for ages, kept people glued to the television screen. From a late night football match to an early morning cricket contest, sports keeps people coming back for more.
Considering that the months of June, July and August are heavy on sports, Future Generali Life Insurance brought about a change in its communication plan on social media ...
When the Cannes Lions were being announced earlier this month, one campaign made for a very interesting watch. Not only because it was a well planned and executed campaign, as you would expect from any shortlisted campaign, but also for a very different reason.
Dove Ad Makeover campaign was a mission in driving home the brand’s key message, ‘Be your beautiful self.’ The route it took was interestingly different. Using Facebook Advertising APIs, it allowed users ...
After researching with over 20,000 genes, the Pond’s Institute identified a specific gene that significantly affects melanin production. Through this discovery, they created their most effective skin lightening formulation containing the revolutionary GenWhite™ formula. With so much work going in the product, the next challenge was to promote this product on social media platforms.
The idea that was identified was using the gene technology that the product uses to form a perfect match with your skin. This ‘Perfect Match’ concept was represented through Facebook ...
Current Position and Organisation:
Co-founder at India Untravelled
Areas of Expertise:
Social Media, Travel Writing, Blogging, Social Development, Social Networking Strategy
Educational Background:
Bachelors with high distinction Marketing and Economics from Singapore Management University
Blog Name: The Shooting Star
Traveling across 15 countries and spanning 3 continents, Shivya, who quit her corporate job to pursue her passion for traveling, writes this travelogue with much dedication and passion. As is apparent from majority of her blog posts, Shivya has developed a keen sense akin ...