Tourism Industry has witnessed a great transformation compared to the bygone days. Today, with technology taking a superior stand in people’s lives, an era of connectivity and engagement is born. A large part of traditional way of communication is swapped with the Social Media way of communication. This change and adaptation was expected as there rests a great potential for this sector to implement social media in the way they market or brand themselves as tourists and travelers. Not forgetting what some of the brands ...
Current Position and Organization: Travel Adventure Blogger at Anki On The Move Educational Background: Bachelor of Engineering at Manipal Institute of Technology Blog Name: Ankionthemove
Ankita Sinha, a travel and adventure Blogger is always on the move. Yes, that’s right, as this is what her Blog speaks ‘Ankionthemove’. She loves to explore places and travel. With a strong passion in exploring each and every corner of India ...
Recent developments in the power and energy industry are creating a revolution wherein a need has arisen for this thriving sector to go social. What we hope to see now is a social breakthrough in this segment which has started reflecting faintly in India and a little more across borders.
Through this social step, organisations can augment their reach by communicating with their users on matters pertaining to new developments or launches, pricing, billing and other such customer concerns. Developing an ...
Current Position and Organization:
CEO at CrazyEngineers TechnologiesPrivate Limited
Educational Background:
Bachelor of Engineering, (Electrical) from Nagpur University
Blog Name: The Big K’s Superblog
Kaustubh Katdare or The Big K as he’s fondly known by many, is a blogger and CEO of a start-up that promises a platform for the craziest engineers to get together and shape the future. His personal blog is a place where he writes about his interests, likes, dislikes, concerns and personal accounts from his life.
The blog that appears inconspicuous and modest is peppered with witty ...
When it comes to trade fairs and/or exhibitions, employing a sturdy social media strategy ensures that the on-ground face-to-face efforts by an organisation goes down smoothly and reflects a desirable quantifiable output. In spite of the proliferation of social media into almost all aspects of business, there are still places like trade shows (a place where the brand comes alive in the physical world for user/customer experience) which leaves an enormous scope for social media to jump right ...
Current Position and Organization:
Head – Digital Initiatives at Radio Mirchi
Areas of Expertise:
International Business development; FMCG. Media and Entertainment Sales; Digital Marketing
Educational Background:
Masters in Business Administration from Indian Institute of Management, Calcutta (IIM); Bachelor of Engineering (Chemical) from Punjab University, Chandigarh
Blog Name: Reflections
Rahul Balyan admits to the fact that this blog that he describes as ‘a marketer’s world view’, was an afterthought. However, what remains true to the core are the matters that are being talked ...
Just like any other business across industries and sectors, art and performance too need a boost when it comes to reaching out to a wider audience and grow. Having a social media presence was and will probably not always ensure direct sale of tickets or contribute to the income of artists. What it will rather do is build engagement and conversations and in the process help people in remembering and recognizing the name and who knows, it might ...