There was a fun campaign by a reputed Indian Bank some time back where somebody gave a comment “Why Banks?” Well, this threw light upon two very common misconceptions: one that banks should not engage on Facebook and other that B2B businesses and brands should stay away from social media platforms. These misconceptions arise from a perception that Facebook and other social media platforms might weaken or tamper the brand image. On the other hand, connecting with banks on Facebook is ...
Bloggerati of the Fortnight
Current Position and Organization:
Founder and CTO of HubSpot & Blogger at OnStartups.com
Educational Background:
Massachusetts Institute of Technology
Blog Name:
Onstartups.com
Dharmesh Shah, an Entrepreneur and Blogger has wide interest in startups, more specifically, software startups. Dharmesh is basically a software entrepreneur and the co-founder and CTO of HubSpot, a software company that is into building a revolutionary software platform for Internet Marketing. Hubspot is essentially his third software startup.
Dharmesh, as a professional used to write codes and later started his ...
If marketing is a pie, then content marketing is definitely the bigger slice of it. Most of the brand managers, marketers, companies and/or sectors would agree with this statement. Content marketing is indeed the most appealing trend of this year. If done right, it can create wonders to leading to traffic and driving sales. The key to this is to have a plan, a plan to target effectively & grab your target audience’s attention. There is no doubt about the ...
Blogger of the Fortnight
Current Position and Organization: CEO of One C Media Private Limited Educational Background: Graduate in Electrical and Electronics Engineering Blog Name: MillionClues.com
Arun Basil Lal is from God’s own country, Kerala and is very passionate about blogging. To pursue his passion and to give a direction to his dreams he came up with the blog MillionClues. Million Clues is a blog on ...
QR Codes, also popularly known as quick response codes have come up as an essential marketing trend in these few years. These square designs have been found popping almost everywhere, be it magazines, in stores, direct mail pieces etc. to name a few. QR Codes are computer generated images that help customers to directly connect with websites or online platforms without typing a URL. These codes can be easily scanned with Smartphones directing the users to the online content. The QR Code trend is ...
Blogger of the Fortnight
Current Position and Organization: CEO and Founder at Slashsquare, HellBound Bloggers (HBB) Educational Background: Gill Adarsh Matriculation Higher Secondary School Blog Name: HellboundBloggers.com
S. Pradeep Kumar is the founder of HellBoundBloggers where he talks about technology related stuff and his blog attracts many guest bloggers every time. This is also one of the best Indian blogs to know about tech buzz.
Pradeep Kumar’s ...
Precisely, a mascot visually represents complete attributes of a brand. Consumers have seen, appreciated and related very actively with brand mascots. One reason also being that mascots are very capable in distinguishing between the competitors by striking an emotional connection with consumers. Mascot is therefore also considered as powerful as the logo. Now, with the social media sector booming, mascots are also on the verge of and are already portraying immense success for brands through this platform.
It goes without saying that ...