When told about social media, most brands only think about using it for business and as a part of their marketing strategy. Though in the recent past, some brands have started using it as an essential tool to reach out to their fans and offer customer service. What’s most important is that in any case of crisis or an emergency, social media can turn out to be a great tool for managing the crisis. When we talk about crisis, it can be ...
Bloggerati of the Fortnight
Current Position and Organization:
Author & Founder at TechGYD
Educational Background:
Indraprastha Convent Senior Secondary School
Blog Name: techgyd.com
Saurabh Saha, currently pursuing his graduation from University of Delhi is a passionate blogger, author and an entrepreneur from New Delhi. Saurabh started his first blog InfoIncrement in summer 2012.
He is the founder and CEO of a technology blog techgyd.com. Saurabh, through his blog TechGYD gives internet and technology tips and tricks related to blogging world, social ...
With timeline contests brands could ask users to enter with a like, comment or posting a message on the page. A ‘Like’ here can be termed as a sort of voting mechanism. Though it appears small, but here the barrier to entry is very small as fans can enter with a single click. And if brand managers wish to engage with their existing brand fans then this is a great way to do that. Where contests through apps encourage collection of email addresses, new likes and all such details, ...
Bloggerati of the Fortnight
Current Position and Organization:
Blogger, Learnblogtips.com
Educational Background:
B.Tech
Blog Name: learnblogtips.com
Rahul Kuntala is a computer science graduate turned full-time blogger. Blogging is his passion and therefore he covers everything from blogging tips to content writing and much more on his blog. A resident of Hyderabad, Rahul, through his blog learnblogtips.com talks about blogging tips and techniques. Rahul’s main goal is to turn as many full-time bloggers as possible through this blog by putting ...
So many new things on the block, loads of new accounts and bag full of outstanding work. This is how the year was and we hope that the forthcoming years bring in success and prosperity too. We are extremely excited! The 5th year is extremely special to us as with this new step that we take into the thrilling year ahead, we would like to thank all those who have been a part of us ...
Bloggerati of the Fortnight
Current Position and Organization:
MyArtitude & Independent Communications Professional
Educational Background:
Alliance Francaise
Blog Name: Just A Little Something
Anita Bora is a traveler, photographer, biker and a great lover of wine, tea and cats followed by running and cycling. She is the founder of MyArtitude that showcases an in-house handmade functional pottery range. She is an independent communications and social media consultant and currently resides in Bangalore. Her interests in writing influenced ...
Well, there is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. There are different categories that help in analyzing the effectiveness of a fan, who basically turn out to be either influencers, purchasers or the engaged ones. The value (in actual terms) of a brand’s fan base totally depends on ...