Archive for the ‘Windchimes Comm’ Category

New Website and Blog

Wednesday, July 29th, 2009

This post is in continuation with the last one where we were announcing a series of changes at Windchimes. Since our inception in October last year, the social media landscape has undergone a wide change. We decided to capture our learning from the work we have carried out for our clients and new trends in this field on our website.

Also to carry on with our tradition of providing value to readers, we have compiled a social media handbook which is Free to download. A simple 3 step registration and you could have your very own copy of it! The handbook cover a variety of topics on social media – some of it quite basic to get the users new to this medium up to speed. It also dwells upon the principles that this medium adopts along with in depth discussion and examples of each platform.

Our other changes on the sites have originated now from the endless discussions we have had with our clients on social media – resolving their queries and citing out Indian case studies and examples. We have started offering several new services too and you would get a hint of that along with the workshops that we undertake.

Along with the website, we have also made changes to our blog. For one, it now has a new address and sports more contemporary look. It will be our endeavor to keep providing articles and case studies on social media and share our learnings and experiences with all. What is going to make this more interesting and enlightening is the comments and discussions that follow from all of you on each post. We have learnt so much more from those and hope for those to continue.

We would love to hear your feedback on our site and blog – so please write to us @ feedback(at)windchimes.co.in or tweet us @windchimesindia

Till then, happy browsing!!

A new beginning!

Thursday, July 23rd, 2009

The time to write this post came sooner than I had planned. Like most new ventures, Sandhya and I too started Windchimes (in October ‘08) with business plans for the first six months and then for next 3 years. Six months because, in India, our financial year starts in April. We were not completely sure of the assumptions that we had made for making those and had to play it by the ear.

And well, it turned out to be better and soon we were out looking for a big place to set up and grow our business. That by the way, in Mumbai is never easy. We did find a place to our liking and parked ourselves here. What worked out better were the mavens we got on board – a young bunch of exciting people full of passion and energy!

We would love it if you want to drop by to our office for a cup of tea and for that very reason, there is a map that I have placed for directions.

How to reach us

How to reach us

And of course you can view our photos till then.

By the way, that’s not the only ‘new’ thing in our lives. But that would have to be another post where a lot of details will be in it.

Diwali Dhamaka

Wednesday, October 29th, 2008

Diwali, the festival of lights, always brings with itself a mood of festivity and celebrations. No amount of sub prime crisis or Investments banks falling like nine pins can make the scene gloomy. We enjoyed Diwali in a grand way at office along with our friend Werner (and his team) who runs his firm Pink and White consulting. Some glimpses of the same.

It ain't no matter if you are Black or White!!!

It’s ain’t no matter if you are Black or White!!!

Ask her the relationship between her sari and Indian monsoon

Beautiful ‘Flower Rangoli’ at the office entrance

Phatakas, Phuljaris, Chakris… you name it and it was there

Shades of black and white in between colour

All coming together for this wonderful festival

See the entire album of Diwali Bhamaka on my  facebook profile

Essentials of a startup

Friday, September 26th, 2008

Windchimes is as startup as it gets. So we decided to chronicle our journey and give budding entrepreneurs a little flavor of what entails starting off on your own. So pick and choose what works for you and enjoy the rest. We are always on hand for a quick chat if you need any help. You can contact us here.

Today’s post is about Office Space. If you are two people starting out, like in our case, it is always better to have an office of your own. Working out of individual homes just does not work. You need to spend the initial phase getting attuned to each other’s working styles, swapping ideas and thriving off each other’s energy.

When we started looking for office space, between us we looked at least 40 offices! We struck paydirt when we finally found a lovely little office at Bandra Kurla Complex (incidentally one of the poshest business addresses to flaunt in Mumbai!).

So what should you look for in a office?

  • Accessibility to public transport – close to a railway station if in Mumbai
  • Proximity to your clients – so you don’t end up wasting half a day just travelling to your client’s office
  • Flexible timings – there are times you might want to do all nighters
  • Low Deposits – you are a startup, you can’t be blocking your capital in deposit.
  • Basic furniture – since you don’t want to be spending too much money doing up your office
  • Not too big, not too small – you want to factor in future expansion
  • A place you instinctively feel good about – you are going to be spending long hours here

Some other pointers:

  • Make sure you thoroughly check the place and give the owner a list of repairs/changes to be done before you move in
  • Make sure you have good chairs since you are going to be spending an awful lot of time in them

Coming back to our office, we have a lovely little garden that you can sit in and work out of. More often than not there is a lovely breeze. And the best part – we feel good coming in here everyday. So here are some pics of our office. Do drop in if you are in this part of town by getting in touch with us here.