Archive for the ‘Blogs’ Category

Essentials of a Blog – Part 2

Saturday, October 18th, 2008

This is the second in series of the essentials of a blog. In the first part we spoke about content, layout and subscription features. There are sevral ways to increase visibility for your blog but right now let’s continue with highlighting some of the other features that are a must for your blog before you start promoting it.

1.    Maintain a blog roll

Links of other bloggers
Links of other bloggers

Blog roll is an individual’s favourite list of blog links that you have mentioned in the side bar of your blog. Most of the bloggers exchange links in order to increase their visibility and get more readers. The blogs links could be about subjects related to what you write about or could be on your other interests you pursue.

2. Provide links in each of your blog post

It is a good idea to link your each blog post with either other blogs to some of your earlier posts. This allows the user to also get access to other interesting posts too. The links also provide you more visibility and hence more hits as other bloggers too will link their posts with yours. This is not a rule but is an accepted practice.

Whenever you provide links from your blog post to other blogs, always select ‘_blank’ option. This will ensure that a new window opens up when the user clicks on that link. The idea being that you don’t want the user to go away from your blog.

3. Categorize your content

Various subject sections
Various subject sections

It is possible to index your blog posts into various categories and display it in the sidebar of your blog. You must use this feature if you intend to write on several sections or genres.

This feature lists out for the user the different categories or section he or she can read on your blog and accordingly select the post of their liking.

4.       Tag your posts

Before publishing of any post, mention key words as your tags. Tags are like names for your posts. You must accurately define them for each post so that those posts come up when a user is searching on that particular subject using any search engine.

Tags for each blog post
Tags for each blog post

There are other features too that one can incorporate like search box that allows users to seek out information on your blog. You can also have category or tag clouds – these highlight that subjects that are mostly written about or are being read or debated on that blog

This ends our essentials of a blog series. Do write in your comments if you would like to add more or have any queries. Having added these features, you can go start promoting your blog. Do read our series on Essentials of a Website

Essentials of a Blog – Part 1

Saturday, October 18th, 2008

I hear people saying that blogging has really caught on. I wouldn’t go that far – possibly the term ‘blogging’ surely has caught on!! A lot of people do start their blogs and then get lost somewhere down the lane. A lot of it could possibly because of the low hits their blogs are generating. I think it’s mostly because some of the essential aspects of a blog are missing!!

So, it wouldn’t be bad idea to explore this subject more. What we are going to do here is clean up the dust that has settled on the blog, enhance it with few tools and list out few essentials that are a must for each blog!!

1.    First things first. Your blog is your own identity!!

Blogs are a reflection of you as a person. Feel free to write in your own inimitable style. The same rule applies for corporate blogs too. Each brand enjoys a certain personality and character and blogs have to remain true to that brand value.

Don’t worry about being judged. As long as your blog post uses language that is simple and easily understood, there is no right or wrong here.

2. Update your blog regularly

Don’t ever forget that writing down your views was the first and foremost reason to start the blog. It takes a certain amount of discipline to run your own blog. Decide whether you are up for it before starting one. Do you think Times of India would have been able to retain its readers if it printed the paper just twice a month!!

3.   Have a neat layout

Most of the blog providers like WordPress and Blogger allow users to select their template at

Different kinds of Blog templates
Different kinds of Blog templates

the time of registration. Do take your time in selecting a right template. Templates come in various colours and styles but most of them are either two columns or three columns. Again here there is no right choice but keep certain points in consideration like selecting it.

Template should be reflective of the nature of content you are going to post online. It must allow the user to read your posts with ease. Have a standard font and font size while posting

4.    Provide the subscription option

Subscription thru feeds & email
Subscription thru feeds & email

This is by far the most important aspect of your blog. Feeds. Users who subscribed to your feeds get updated about your new blog post the moment you have posted this. It acts like intimation to the user to visit your blog again to read that post. There are standard sites like feedburner that allow you to incorporate feeds in your blog.

You should also provide the subscription facility through email. A lot of people are comfortable with that option too! It’s important to keep the Feeds and email subscription right at the top of your blog where it is easy to locate

This concludes our first part of the essentials of a blog series. The next and concluding part will highlight the other important aspects and features that must be there on a blog.

Essentials of a startup

Friday, September 26th, 2008

Windchimes is as startup as it gets. So we decided to chronicle our journey and give budding entrepreneurs a little flavor of what entails starting off on your own. So pick and choose what works for you and enjoy the rest. We are always on hand for a quick chat if you need any help. You can contact us here.

Today’s post is about Office Space. If you are two people starting out, like in our case, it is always better to have an office of your own. Working out of individual homes just does not work. You need to spend the initial phase getting attuned to each other’s working styles, swapping ideas and thriving off each other’s energy.

When we started looking for office space, between us we looked at least 40 offices! We struck paydirt when we finally found a lovely little office at Bandra Kurla Complex (incidentally one of the poshest business addresses to flaunt in Mumbai!).

So what should you look for in a office?

  • Accessibility to public transport – close to a railway station if in Mumbai
  • Proximity to your clients – so you don’t end up wasting half a day just travelling to your client’s office
  • Flexible timings – there are times you might want to do all nighters
  • Low Deposits – you are a startup, you can’t be blocking your capital in deposit.
  • Basic furniture – since you don’t want to be spending too much money doing up your office
  • Not too big, not too small – you want to factor in future expansion
  • A place you instinctively feel good about – you are going to be spending long hours here

Some other pointers:

  • Make sure you thoroughly check the place and give the owner a list of repairs/changes to be done before you move in
  • Make sure you have good chairs since you are going to be spending an awful lot of time in them

Coming back to our office, we have a lovely little garden that you can sit in and work out of. More often than not there is a lovely breeze. And the best part – we feel good coming in here everyday. So here are some pics of our office. Do drop in if you are in this part of town by getting in touch with us here.

Blog Terminologies

Sunday, September 14th, 2008

We have received mails from people who would like us to explain the basic terminologies about blogging. Apparently, these are terms that are widely used without correct interpretation available.

To a lot of you who have already started blogging, you might run through it and let us know if we have missed out any terms that can be included in this list

We have categorized all the terms into different sections for better understanding. With these terms, you will definitely be in a position to start your very own blog.

Blogs and Blog sites:

Blog – It has been derived from the term ‘Web log’. It is usually maintained by an individual, with regular posts containing text matter, pictures or videos. The key feature of blogs is that readers can leave behind their comments thereby making it interactive and participative.

Blog Post – An entry written and published on a blog is called as blog post.

Blogroll – It is an individual’s favourite list of blogs that are mentioned on the sidebar of each blog.

Blogsite – It is the location of a blog on the web. Blog can have either a dedicated domain or be embedded within a web site. The latter are usually more used for corporate blogging and are part of corporate website. The most typical address of a blog will http://(yourname).wordpress.com or http://(yourname).blogspot.com

Category: – It is possible to categorize the various topics the blogger writes on. The categories if displayed on the blog help the reader select his or her favourite section

Hits – Number of users visiting a blog is referred as hits for that blog.

Permalink – It is unique URL of a single post and is used when you want to link to a post somewhere. For eg the permalink of this post is http://windchimesindia.wordpress.com/2008/09/14/blogterms/ The first part is the address of your blog. Followed by the date of the post and then the name of that particular post. You can then cut and paste it to link it with some other post or comment. Once this link is pasted in the browser window only this blog post appears from the entire blog.

Template – These are the background of your blog and present information on the blog. Any blog hosting site will offer a host of readymade templates to select from to customize as per the user’s style.

Feeds & Subscription:

Feeds – Feeds are XML-based files that keep the audiences constantly updated about new posts on the blogs. They allow people to see the blog’s content without having to go to that blog every time it is updated. Feedburner is one of the common site to get your feeds. For eg. You can subscribe to Windchimes Feeds

Subscribe – It allows readers to receive notification when there are new posts in a blog. Subscription can be through feeds or even through emails. You can try out email subscription of our blog.

Aggregator – It is also called as feed reader or news reader. An aggregator makes a collection of web feeds accessible in one spot. They can be scheduled to check for new content periodically. For eg. Google Reader helps in getting all your feeds onto a single page that makes it easier for you to view your updates.

Types of Blogs

Audio blog – A blog where the posts maily consist of audio recordings is called as Audio blog

Collaborative blog – It is also known as group blog or multiple user blog. As name suggests, multiple users can write posts on one blog.

Flog – It is contraction of two words ‘fake’ and ‘blog’. A blog that has been ghost writing by someone else is called as Flog. Some of the Bollywood celebrities have been accused of flogging.

Micro-blogging – It is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them. These messages can be submitted by a variety of means like text messaging or from that site itself. People ‘add’ other people and companies as friends when they want to learn or stay up to date with their activities. Follow our Windchimes Micro blog or tweets if you have blogging from Twitter

MoBlog – It is a contraction of two words ‘mobile’ and ‘blog’. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages is called MoBlog.

Photoblog –  As the name suggests, this is a blog where a users posts his photos and images most in a chronological order. Here is one example of picture blog post

Vlog – A blog that has mostly only videos on it

Exchanging Links:

Ping – The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.

Tags – Tags help user in defining what they have saved so that they are easy to search later. Most social bookmark services encourage users to organize their bookmarks with informal tags.

TrackBack – A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a ‘ping’ between the blogs, and therefore providing the alert.

Once you have familiarized yourself with these terms, you can move to our series on Essentials of a Blog. We have mentioned the basic tools and features that your blog must have before you start promoting it