This is the concluding post of the series on essentials of a website. Do read the first, second and third segments of it.

We continue with our learnings:

1. Analytics for your website

Analytics is HTML code that you enter in your website scripts that records the number of visitors on your site. Along with that it gives out other data points like amount of time they spent on the site, which pages did they visit, the bounce rate, how many of them were unique visitors etc.

There are expensive tracking tools available that you could use or do with free ones like google analytics. This is completely dependent on your need. We felt that google analytics did the job pretty well.

2. Website Maintenance

You can sign off an annual maintenance contract with your website designer or learn to manage it yourself especially if you have regular updates. Either ways, ensure that your website is bug free and regularly updated. There should be new news during regular intervals.

3. Know when to stop

I guess this is as important as some of the other points we had mentioned. You must know when to stop adding more tools or information and get your website up. Keep a tab of features or information that you would like to add and do that after a period of 6 months. As otherwise there can be no end to updating website as there are new features and tools being churned out every day.

Lastly learn to keep an open mind, listen to suggestions, develop some patience and keep your sense of humour intact. Trust me.. you will need it

This marks the end to our third and final post of essentials of a website. Do make it a point to read the first, second and third part of the series. Also read out essentials of a blog series.

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Tags: Essential Series, Google Analytics, website maintenance, websites

This entry was posted on Friday, October 24th, 2008 at 10:00 AM and is filed under Essential Series, Website 1.0 & 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.