Your week’s hectic schedule might have let you miss some of the interesting Social Media Updates. If yes, then here they are. Check out what Meta, Instagram, Snapchat and Twitter have on their plates to offer you an even better social media sharing experience.
Let us take a tour
Meta’s Exclusive content Options for Paying Subscribers
Visuals on Social Media are always a boon. If you are looking for a better community-building option, Meta is here to provide you with the same. The platform is launching its new Subscriber Chats, a feature through which the creators can conduct chat sessions with a group of people at a time building an intimate community of people with the same interests. At a time 30 people can be added to these group chats. Subscriber Chats are powered by Messenger.
Subscriber Chat can be activated via ‘Join Chat’ from your join chat sticker from your Instagram or Facebook Story.
Instagram’s New ‘Creator Marketplace’
Instagram launched an initial test for its ‘Creator Marketplace ‘ specifically for Instagram early this week. Though this feature is similar to Facebook’s Brand Collabs Manager Platform, the Creator’s Marketplace will enable the advertisers to search for potential creators to partner with on campaigns.
This feature will enable brands to creators they want to connect with because when money matters, go social. To make this collaboration even more successful, through Meta Business Suite, brands can filter creators on the basis of gender, age, number, interest and location. Using this feature, brands can now manage their social media campaign process by partnering with the chosen creators of their choice.
After brands find their collaborators, they can send creators messages which can be viewed in the Partnering Messaging Inbox, within the Instagram app. The application is in its initial test phase and is being tested on an invite basis only. However, it will soon be a part of your Instagram marketing toolkit.
Twitter’s Prompts
After announcing its trial on Notes, Twitter is on a spree to make some interesting launches to facilitate its users. First, the platform added new Spaces buttons within the tweet composer and retweet flow, the platform is now testing an overt prompt to get people to start a space with a new note at the bottom of a tweet reply composer. This feature is active in some Andriod users but is launching for all soon.
Some cite this as Twitter’s move to involve more people to use Twitter Space as this feature did not perform as well, as expected by the platform. Nevertheless, the platform takes this opportunity to give you a better audio broadcast by giving Twitter Space a prominent space in its application interface.
Twitter Prompts do not end here.
If you are not adding alt-text captions to your images while uploading them on Twitter, you should start doing it right away. The platform is now going to prompt you for the same. Some users are shown this alert along with the benefits of adding alternative text summaries while uploading images to their tweets.
Twitter has been working to motivate users to write alt-text descriptions for a while as it has broader efforts to improve accessibility in the application.
Snapchat’s Experiment with NFT
Being the latest to jump into the NFT trend, Snapchat is investigating a new process that would enable the users to convert the NFTs they own into AR lenses which they can insert into their snaps.
The users can display three-dimensional versions of their NFTs. It could either be a virtual face mask, a background item or an additional object in the frame While Meta is concentrating on the VR, Snapchat’s NFT integration could mark as a bit hit.
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