Are you an entrepreneur?  If yes, then Meta’s Small Business Studio is here to help you enhance your marketing efforts for your venture. 

What is Meta Small Business Project?

Meta has launched Small Business Studio Project – an initiative to facilitate entrepreneurs boost their business on both Facebook and Instagram platforms. The Meta Small Business Project will also have a one-on-one business support session with you where someone from the Meta Team will provide valuable insights to maximize your Facebook and Instagram presence. 

Through this project, you can directly come in contact with Meta and get an insight into what strategy is best for your business and how you can promote it on Facebook and Instagram.

At the initial stage, the program will have three elements:  

Reels School 

The Reels School consists of a course that will help you understand easy ways to create Reels for your business. This will help entrepreneurs reach more audiences thus helping them achieve their goals. 

Build Your Brand Program 

This is an online program which will help you enhance your creative inspiration and give you branding guidance to boost your business on Facebook and Instagram. The workshop aims at strengthening your business branding mindset, building copies and creatives while creating posts and then deciding what and how to post. 

Photography Virtual Workshop 

A good creative says it all. To make a better creative, you need a better imagination. These workshops will provide you with insights on how to make low-cost and low-lift creatives that are made for mobiles. 

Meta explains, “Recently, Meta hosted the Good Ideas Exchange, where executives from Meta and partners, including Adobe and Vimeo, came together with small businesses to pinpoint the top obstacles small businesses are facing. That’s where we discovered that content creation and creative strategy are among the top pain points for entrepreneurs when growing their businesses. Knowing this, Meta Boost Small Business Studios was born to help small businesses build creative digital marketing skills.”

This initiative is expected to be highly profitable for Meta as it will help many businesses get a better understanding of how they can use Meta’s various platforms for profitable conversions. 

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

Your week’s hectic schedule might have let you miss some of the interesting Social Media Updates. If yes, then here they are. Check out what Meta, Instagram, Snapchat and Twitter have on their plates to offer you an even better social media sharing experience. 

Let us take a tour 

Meta’s Exclusive content Options for Paying Subscribers 

Visuals on Social Media are always a boon. If you are looking for a better community-building option, Meta is here to provide you with the same. The platform is launching its new Subscriber Chats, a feature through which the creators can conduct chat sessions with a group of people at a time building an intimate community of people with the same interests. At a time 30 people can be added to these group chats. Subscriber Chats are powered by Messenger.

Subscriber Chat can be activated via ‘Join Chat’ from your join chat sticker from your Instagram or Facebook Story. 

Instagram’s New ‘Creator Marketplace’ 

Instagram launched an initial test for its ‘Creator Marketplace ‘ specifically for Instagram early this week. Though this feature is similar to Facebook’s Brand Collabs Manager Platform, the Creator’s Marketplace will enable the advertisers to search for potential creators to partner with on campaigns.

This feature will enable brands to creators they want to connect with because when money matters, go social. To make this collaboration even more successful, through Meta Business Suite, brands can filter creators on the basis of gender, age, number, interest and location. Using this feature, brands can now manage their social media campaign process by partnering with the chosen creators of their choice. 

After brands find their collaborators, they can send creators messages which can be viewed in the Partnering Messaging Inbox, within the Instagram app. The application is in its initial test phase and is being tested on an invite basis only. However, it will soon be a part of your Instagram marketing toolkit. 

Twitter’s Prompts 

After announcing its trial on Notes, Twitter is on a spree to make some interesting launches to facilitate its users. First, the platform added new Spaces buttons within the tweet composer and retweet flow, the platform is now testing an overt prompt to get people to start a space with a new note at the bottom of a tweet reply composer. This feature is active in some Andriod users but is launching for all soon. 

Some cite this as Twitter’s move to involve more people to use Twitter Space as this feature did not perform as well, as expected by the platform. Nevertheless, the platform takes this opportunity to give you a better audio broadcast by giving Twitter Space a prominent space in its application interface. 

Twitter Prompts do not end here. 

If you are not adding alt-text captions to your images while uploading them on Twitter, you should start doing it right away. The platform is now going to prompt you for the same. Some users are shown this alert along with the benefits of adding alternative text summaries while uploading images to their tweets. 

Twitter has been working to motivate users to write alt-text descriptions for a while as it has broader efforts to improve accessibility in the application. 

Snapchat’s Experiment with NFT 

Being the latest to jump into the NFT trend, Snapchat is investigating a new process that would enable the users to convert the NFTs they own into AR  lenses which they can insert into their snaps. 

The users can display three-dimensional versions of their NFTs. It could either be a virtual face mask, a background item or an additional object in the frame  While Meta is concentrating on the VR, Snapchat’s NFT integration could mark as a bit hit. 

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things. 

The feature is ongoing closed tests in certain countries, to be announced soon

Don’t just Tweet, also use a Note Card on Twitter.  Twitter is testing its new feature ‘Note’ where you will now be able to create stories in long-form content. The social media platform has currently taken this feature on closed testing mode with a few writers to facilitate users on Twitter with long-form content. 

Twitter Notes will appear on the screen as Note Cards and be visible on the Home timeline if you are following someone participating in the test groups or share a link on a Note. As this is a closed test presently, this feature will not be visible in many countries. 

What is a Note card?

The business of tweeting has become even more elaborative with Notes. A Note card is nothing but a Tweet that will contain a link to the Note. A Note is a post that can be shared on Twitter with long-form content. Once you click the link, you will be able to open and view the Note created by the writer. You can Retweet, and quote it just like any other Tweet. You can also comment and discuss it like on any regular tweet. 

The Note Title is limited to 100 characters and the body to 2500 words. 

How to use the Note feature on Twitter? 

Since this feature is under trial, only writers participating in the closed test will be able to write the Notes. Nevertheless, those who are following these writers will be able to read the Notes. 

At present, you can read the Notes if: 

• You follow a writer who follows a Notecard 
• Someone who they follow shares a Note URL
• Someone they follow retweets or quotes their Note card. 

The Notes will also have a unique URL that users can navigate to even if they are outside Twitter and even if they do not have a Twitter account. 

Reading Notes: 

• Notecards will appear on the timeline just like Tweets. They can be Retweeted and Quoted.  
• You can visit the writer’s profile to read their published notes. 

Sharing Notes: 

Through Tweet

• Navigate to Note Card 
• Select share 
• Share the Note either by copying the link or sending a private message. 

Through Note View 

• Navigate to Note
• Select option More 
• Choose either – Share via Tweet or Copy Note to link

Other specifications of Notes: 

• You can edit the Note even after publishing it. 
• The URL of the Note remains the same even if you edit it after it has been published. Therefore, even if the Note has been retweeted, edits will not change the URL. It will only make changes within the Note. 
• Notes shared as Tweets can be reported if you notice a violation of Twitter rules or Terms of Use. 
• Navigate to the Tweet you want to report 
• Select More icon 
• Go to Report Tweet 
• Select Start Report (You will be asked for additional information on the issue you are reporting)
• After filling in the details, you can submit the report.

We at Windchimes Communications, promise services par excellence. We are a digital experiential agency committed to keeping you updated with the latest trends in digital trends. We believe in finding a simpler way of doing things.