Archive for June, 2014

The Evolution of Augmented Reality & Brands!

Monday, June 16th, 2014

clip_image002What is Augmented Reality? Augmented Reality is a digital technology that covers images or video over physical objects. AR provides all types of information such as location, visual, audio, heading, and acceleration data, and opens a way for real-time feedback. Augmented Reality bridges the gap between physical or traditional means of advertising and digital experience, in turn empowering brands to engage with their customers and get greater business results in the process. With the active convergence of mobile, social and context, augmented reality can turn out be a great app for sure.

AR lets one use their smartphone or tablet’s camera to see the digital information on top of a physical environment. Hence, it offers digital enhancements to the real world senses of touch, sound, sight, smell and taste. Now let‘s see how augmented reality can be used by businesses. Most brands and businesses can use it for:

  • · Product demos/manuals
  • · Multiple product views
  • · Deals or offers
  • · Interactive social media
  • · Real-time information
  • · Sneak peek beneath the surface
  • · Pitches & Tenders
  • · Online campaigns
  • · Events & Conferences
  • · Point of Sale
  • · Tourism & Leisure
  • You must be wondering that how this augmented reality works? What is found by a basic research is that when compared to traditional marketing, AR marketing works much better. This is because when people touch or interact with a product or a device, they establish an emotional bond with it which makes them more likely to buy it.

AR leads you from a printed advertisement to an offer, from a booth in an exhibition to a Facebook contest, from a retail shop window to a digital market.

How AR works

  • · App and smartphone camera sensors combine reality with virtual overlays
  • · Readers or viewers hold phones in front of a printed area, surface or page
  • · The AR app searches for images and patterns on a server
  • · The App validates image and sends back the associated content

Major sectors using AR

  • · Retail
  • · E-commerce
  • · Real Estate
  • · Industrial Sector
  • · Education and Training
  • · Print and publishing
  • · Location based services

Few brands using AR

brands using AR
Source: www.4imprint.com

Benefits of using Augmented Reality

  • · Greater interactivity
  • · Real-time information
  • · Trackability
  • · The augmented time of the consumer with the service or the product presented for a prolonged period of time
  • · The relationship built through this engagement is long lasting
  • · The efficiency to spread to masses through the digital space
  • · The ability to build a series of actions, updates and campaigns through various applications


Augmented Reality Statistics:

• The total revenue generated from AR was around $300 million in 2013.
• In 2014, around 30% mobile subscribers will use AR at least once in a week.
• In 2014, more than 864 million smartphones will have AR technology enabled.
• By 2016, AR revenue is expected to cross $600 billion.
• It is expected that by 2017 more than 2.5 billion mobile AR apps will to be downloaded
Source: Trigg-AR.com

image

Revenue generation through AR seems to be on a positive rise and is being successfully tried by brands. AR till now has evolved to a great extent and continues to account for infinite downloads. If brands can provide an experience to customers in a variety of locations, it is evident that consumer engagement will increase too. Hence, in this age of digital era and programmatic advertising, Augmented Reality is expected to be very attractive. What do you think? Do share your thoughts in the comments below!

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Bloggerati of the fortnight: Akanksha Redhu

Monday, June 16th, 2014

ARCurrent Position and Organization:
Fashion & Lifestyle Blogger, Social & Digital Media and Design at Cirare (Designer Label), akanksharedhu.com
Educational Background:
National Institute of Fashion Technology
Blog Name:
akanksharedhu.com

 

Akanksha Redhu is an amazing fashion and lifestyle blogger, travel enthusiast and stunning designer residing in New Delhi. She is the one who loves experimenting and is an absolute lover of effortless style which is evident from her own designer label Cirare, which boasts of many creative & attractive designs. For her, to travel is to live! Trying out different cuisines and blogging about food is the next thing that she loves to do.

Akanksha’s passion, creativity and dedication in the world of fashion inspired her to come up with her own blog akanksharedhu.com which talks about chic current styles, trends and fashion as well as new launches in the fashion industry. Her blog is for those fashion enthusiasts who are always on the lookout for good design, quirky styles and awesome fashion.

Her blog posts vary from fashion to music to trends to food followed by trendspotting at the Indian Fashion Weeks, reviews of collections, unique products, jewelry and accessories & other fashion related events. Her blog is categorized into Fashion & Lifestyle, Beauty, Events, Travel and Media.

Fashion Blogging in India, according to Akanksha is booming big time. She feels that unless bloggers and PR professionals grasp the importance of being professional and learning to value their own work and time, its going to be a very messy and frustrating situation.

The suggestion she gives to those new in the field of blogging is that one should write being true to oneself, be consistent with the blog posts and have fun with it!

The latest and upcoming trends related to fashion and style that she shares through her blog everytime for her readers & fashion enthusiasts across, entitles her to be our Bloggerati.

Click here to read more about our Bloggerati series.

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Brands and Digital Media Campaign

Monday, June 2nd, 2014

Blog ImageBy 2016, it is believed that there will be 10 billion mobile connected devices which will exceed the global population of 7.3 billion people on earth. But, reaching these many number of consumes is convoluted. The reason for this is that 20% of all the web traffic is already on mobile (majorly via iphone, ipad or android). As a result of which, we see a lot of apps being developed by brands for engaging with their consumers.

 

Even consumers spend more time using apps than mobile web. Flash, another element for video playback compatibility is found only on laptops and desktops, not on mobile devices or iphone and ipad for that matter. A lot of mobile devices infact have HTML5. And if you check out, maximum reach always requires Flash, HTML5, Mobile Web and mobile Apps for android and iOS.

Moving on, what was noticed eventually was that viewing videos on social networks grew. As the reach through these various mediums is increasing, now the time is for brands and businesses to monetize it. Yes, we mean generating revenue. It is expected that the number of users watching pay-per-view video on mobile phones and tablets will increase in the coming years. Even television is estimated to add billions of revenue due to digitalization followed by online video advertising.

What we intend to bring to light is the importance of a digital media campaign for brands. This would prove to be the fuel for brands to drive into the minds of their consumers by engaging them through the right path.

Let us see what a framework of a complete digital media campaign holds:

  • The Communication Strategy: This is the blue print of a digital media campaign which focuses or brings to light the specifics methods and mediums that can be used to reach a brand’s target demographic.
  • The Visual Identity: This is the face of any digital campaign, basically it is the visual representation of the campaign message which conveys and also supports that campaign message, visually.
  • Message: It is the heart of a brand’s digital media campaign. It fuels every interaction throughout the campaign and is at the forefront of any digital media campaign.
  • Outreach: Reaching out to the target consumers through communication to convey the campaign message.
  • The next thing is,
    Media Buying: This includes getting the best for your marketing budget when it comes to media based ad purchase.
  • Interactive Media: A successful content management system allows websites to become the centre zone for communications rather than just a static webpage.
  • Interactive Web Portals would also require unique functionality.
  • Social Media: Last but not the least, a successful social media presence is that in which all profiles are kept on brand through custom design profiles and messaging.

Hence, the success of your brand’s digital media campaign will depend on all the above factors combined together to communicate a campaign message, advertising, design, videos and publishing that not only reaches the target audience but creates a lasting impression too!

Digital-Media

Have you planned a digital media campaign for your brand yet? What were the most important factors that were a part of your campaign? Do share in your thoughts with us in the comments below!

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Bloggerati of the fortnight: Anushka Hajela

Monday, June 2nd, 2014

xCurrent Position and Organization:
Fashion Writer and Blogger at Stylista, Bombaybubble.com
Education:
Istituti Callegari Milano
Blog Name:
bombaybubble.com

 

 

Anushka Hajela is a fashion writer and a blogger residing in Mumbai. She is an amazingly stylish girl with own principles and loud opinion. She is extremely creative and an original Bombay lover. She is also an animal lover, lipstick junkie and a talk-a-holic.

Her passion for fashion and glamour and her infinite creativity in the same motivated her to come up with her fashion blog bombaybubble.com. Anushka started Bombay Bubble in 2010 with a passion and a point-and-shoot camera. Since then it has evolved into an attempt to fuse the high fashion element of a magazine editorial with the real-girl relatability of a street style blog. She has very beautifully crafted here blog with bright pictures and amazing writing style. It is a very attractive blog and does attract a lot of beauty enthusiasts to it. Amazing indeed!

Alexander Wang, Celine, Prada, Jason Wu, DSquared2 and DKNY are a few brands that she loves.

As mentioned earlier, she loves animals, scrabble, peanut butter, and is allergic to the word ‘Mumbai’ and has an almost unhealthy obsession with social media, Pinterest and Instagram in particular as she says. She believes that even though trysts with design, retail, social media and styling have come and gone (or sometimes even stayed), blogging is always something she will come back to.

The fashion tips and tricks, beauty related articles that she shares through her blog everytime for her readers & beauty enthusiasts across, entitles her to be our Bloggerati.

Click here to read more about our Bloggerati series.

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