Most number of mails that we get revolve around content for blog. It appears that most bloggers start off writing about a certain subject and then slowly lose way. That happens because they feel that there aren’t many readers on the subject they are writing!! Well, maybe that could be the case if you are writing about very specialized subjects. For most of the others there could be other problems plaguing us.
We have listed out few of them. Check out for yourself if your blog is not party to this.
· Blogs are fairly unregulated in content. But be careful and sensitive to what you write. A lot of impressions are formed about you as a person while reading your posts. I have read many blogs that talk about ‘sex’ or ‘race and caste discrimination’ but treat the subject with so much maturity that it generates healthy debates and comments.
· It’s a myth that blogs specializing on humour get more hits. I have read several blogs on gardening or bike repair that consistently get more hits than most arbit funny blogs. What matters is that you are providing something of value to the reader.
· The average blog post size should be 450 – 550 words. There is no official documentation on this but more about discussion with successful bloggers. Break up your post into series of blog posts if you intend to cross that limit.
· Write the ‘About Us’ column seriously. I have noticed that most users read that section first after landing on your blog. Guess it’s the innate curiosity to know more about the author. Your About Us page must mention who you are, what you do and what subjects does your blog cover.
· Give an appropriate title to your blog. Remember you will be mentioning it for creating visibility. It must give users an idea of what they will find when they visit your blog
· Participate in communities and comment on other blog posts too. Subscribe to feeds to other bloggers – their post could spark of new thought in your mind.
Read our posts on essentials of a blog and how to generate hits for your blog
Comments
Tags: About us, Blog Content, Blogs, communities, value content
Nice thoughts! Just adding my two cents to the words of wisdom above.
‘Content’ is the king as they say 🙂 You could still survive if your blog’s design sucks or your blog-theme is awful. It is all about content at the end of the day as that is your blog’s core and that is what will drive audience to your blog.
The general perception that blogs on specific topics are better than others isn’t necessarily true.
Unless you’re using your blog to improve your writing skills, it is good to start a niche-area for your blog. It could also be something which is your area of expertise or something you’re passionate about !
Translation of thoughts into appropriate words is very vital as sometimes what you think might not be represented by the blog-content.
Daksh
P.S. – A small suggestion! Can we classify the blog-content by authors e.g. Nimesh, Sandhya. Becomes a little easy to map the thoughts 🙂
Very well said Daksh. Simplicity in writing and translating thoughts into word is the key.
Will think about your suggestion about classifying into blog authors 🙂
[…] These are just a few ideas on how a corporate blog can help you and your brand connect with your audience and potential customers. Like any other communication tool, there is no set pattern but being clear of the idea and your personality would be a perfect way of defining your blog personality. […]