There is no Audience in Social Media Marketing
Posted by Nimesh Shah | Posted in Social Media, Target Audience, Traditional Media | Posted on 17-11-2008
Tags: audience, Facebook, listening, monologue, Social Media, Traditional Media, Windchimes Comm
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This blog post has stemmed from the interesting discussion that my earlier post generated ‘Is advertising on Facebook called Social Media Marketing?” Mostly all agreed that while advertising on Facebook helped the marketer focus to the right target audience, it was still advertising.
Social Media Marketing on the other hand implicitly calls for user participation and building dialogue. Both of which remain absent with Facebook advertising form of communication. To me if there is one thing that segregates social media from others is the use of word ‘Audience’.
