Posts Tagged ‘radio’

Bloggerati of the Fortnight: Rahul Balyan

Thursday, November 15th, 2012

RahulCurrent Position and Organization:
Head – Digital Initiatives at Radio Mirchi
Areas of Expertise:
International Business development; FMCG. Media and Entertainment Sales; Digital Marketing
Educational Background:
Masters in Business Administration from Indian Institute of Management, Calcutta (IIM); Bachelor of Engineering (Chemical) from Punjab University, Chandigarh
                                  Blog Name:  Reflections

Rahul Balyan admits to the fact that this blog that he describes as ‘a marketer’s world view’, was an afterthought. However, what remains true to the core are the matters that are being talked about in the posts; which incidentally are marketing, culture or social issues centric, something Rahul strongly feels about.

Most topics dealt with are clearly segmented into Opinion, Reviews, Travelogue, Fiction and Image Gallery. While the Opinion segment clearly voices his concern and take on various socio-cultural issues, the Reviews section is a critique’s point of view on popular movies and sitcoms. The Travelogue documents his own sojourns across various patches of earth, and sky in certain cases. Most posts are in first person narrative and a gripping tale all the way till the end and begs a discerning judgment from the reader.

Aesthetically, the blog is quite neat and crisp with catchy headers that draw a reader to delve deeper into the posts. The blog theme is simple and soothing to eye as opposed to most popular blogs that are high on colour, design and jazz. The images used are of high-quality, with detailed captions that one could choose to see as a slideshow in the Image Gallery.

If one spends a decent amount of time in going through the blog posts, it’s easy to tell definitively that the topics are well researched and supplemented with hard facts. The same reason that allows Rahul to take a stand for/against an issue. Having said that, Rahul himself is very open to the idea of clearing the cloud of doubt that might arise in a reader’s mind in case his opinion is not particularly aligned to the reader’s. What’s more? He humbly seeks to address it separately, too. In fact his ability to put forward his views with brevity and backing it up with palpable logic is one of the reasons why we find him befitting of our title, Bloggerati of the Fortnight.

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Bloggerati of the Fortnight: Manu Prasad

Monday, October 15th, 2012

ManuCurrent Position and Organisation:
Head- Social at Myntra Designs Pvt. Ltd.; Blogger; Columnist at Bangalore Mirror
Areas of Expertise:
Social Media; Brand Management; Blogging; Column Writing; Idea Generation; Business Strategy; Media Planning
Educational Background:
Post Graduate Diploma in Management, Marketing from Goa Institute of Management
                                       Blog Name:  manuprasad

If there is one trait that encapsulates the essence of Manu Prasad’s plethora of achievements, it is undoubtedly the gift of the gab. It shouldn’t ideally come as a total surprise for someone who has close to a decade of experience in broadband/satellite, radio and media companies. Add to this existing list, a consultant on a popular tabloid’s editorial content where he writes reviews of restaurants and various start-ups. Quite an enviable ensemble of talent, if you ask us.

Manu describes himself in his ‘About’ section of his blog in a third person narrative that is sure to leave the reader in splits, if not in awe. With his signature mark of a devil emitting what appears to be signals (the alphabet – M), it is quite hard for him to go unnoticed.

As a person who is acing his personal and professional life, he sure knows where to draw the line. This is evident enough from the host of blogs he maintains despite his tight schedule. The presence of a dedicated work related blog alongside a personal blog where he documents his experiences tells it all. In fact one of his primary blogs has clear headers, namely work, life and balance. Each of them redirect to an entirely different set of experience for a reader.

Aesthetically, the blogs are well laid out and distinctly different in look and feel to resonate with the content and posts that go into them. The post titles are ingeniously clever. Images and videos supplement the nature of the post. The language is slick and laden with humour in most cases. The first person narrative in most posts is gripping enough for one to come back more. These attributes, although abundantly spoken of, are along the guiding principles of a genuine blogger are seldom practiced by a whole lot of existing people. We, on the other hand find it befitting to crown him with our very own title of the bloggerati of the fortnight.

Click here to read more about our Blogger of the Fortnight series.

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