Online videos in times of Economic Slowdown
Posted by Nimesh Shah | Posted in Brand Promotion, Online Videos, Social Media | Posted on 02-12-2008
Tags: Coke, Dove, Kaya Skin CLinic, Nike, Online vidoes, TVC, Videos, Windchimes communication, YouTube
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Videos are an integral part of our communication. The impact of Audio Visual content is far more effective than Print or Radio or Outdoor as a medium. The problem lied in the cost of making videos and importantly airing them on TV channels.
All that underwent a change thanks to YouTube that first introduced a platform for user generated videos to get uploaded online. Users found a channel for themselves to express their thoughts, opinions or just their most memorable moments. Working on the basic human premise of ‘15 minutes of fame’, the concept caught fancy and soon there were millions uploading their videos for people to watch. As on Mar 2008, there were close to 200,000 videos being uploaded every day!!!
