Social Media is emerging like wildfire, with sites like Facebook, Twitter, Pinterest, Google+ and YouTube growing by leaps and bounds. The beauty Industry has realized the advantages of social media and is using this platform to market and engage new customers. Many reputed beauty brands have already taken a leap into the bandwagon and have successfully leveraged social media to connect, engage and interact with consumers, current and prospective thereby building strong relationships.

Our blogger of the fortnight, Rati Tehri Singh, dons many hats as a modern professional. She is currently engaged as the Director with an MBA preparation website where she works full time and administers blogs and websites that dole out study materials. Amidst all this, she also runs a highly acclaimed blog that caters to her hobby (makeup and cosmetics) via her blog ‘Indian makeup and beauty blog’. And she excels in that as well!

In her own words, Rati’s journey into the glitzy world of cosmetics began right after her marriage when she discovered that there is very little available on the blogosphere that exclusively addresses the Indian makeup scenario. Seeing it as an untapped opportunity to provide a comprehensive insight into Indian makeup for most women, Rati, took up the initiative to share her understanding of the market place.

When you work as a communications specialist for the United States Commission on International Religious Freedom, you are bound to be cramped for time for your daily activities, let alone blogging. But that is exactly what Anu Vakkalanka, lady who is of Indian descent, has Dutch roots and is advising the United States very own epicenter does.

While studying for a master’s degree in International Relations at George Washington University, Anu turned her hobby into a profession with her blog Indian Makeup Diva. Today she has become one of the most celebrated makeup advisors on the social media circuit. And, Anu has also been selected amongst 10 most beautiful people in, yes, the Capitol Hill.

Anu is a mixture of professionalism, ardent sports regimen and … girlishness. Her two loves, or true love if you want to say, are nail polish and climbing! In her own words, she loves make-up because it makes the world “a better place, because it’s pretty, and it makes you look pretty in a moment”.

Staying in the western world has not made her grow unaware of what’s happening in her native country, India. A lot of her posts are about the makeup that the leading Indian actresses wear. Also, she has done quite a few round ups of new beauty products that hit the market every now and then.

What is really interesting about her blog post is that quite frequently, she comes up with video posts of her showing people how to get a particular look. One such video blog is a three part series on how to achieve the look that Mallika Arora Khan wore in song for the movie Dabangg.

Quoting her “I’m Indian; I came out of the womb wearing eyeliner,” says Anu. And it is this confidence and her enigmatic charm that makes Anu Vakkalanka, our “Blogger of the Fortnight.”

Click here to read more of our Blogger of the Fortnight series.