Archive for the ‘Traditional Media’ Category

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether or ...

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4
Aug
2015

Are You Doing Social Media Right?

imageWhere there are people, there needs to be marketing, and not just marketing, but the right kind of marketing, in a right way. This is when brands explored the opportunities lying under the broad umbrella of social media to build strong relationships with their consumers. Brand marketers saw social media as the best medium for showcasing their marketing objectives and deliver a long term promise to their consumers. But, have you ever wondered that where are those promises made by brands now? Well, it’s evident that most of the brand marketers ...

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15
Nov
2013

Social Media Marketing For Newspapers

clip_image002Social media platforms might seem like the newest way of doing business, but if you look back people have been socially networking since the dawn of civilization, way before social media sites. It was basically printed marketing materials that businesses used to connect to their customers. Well, this practice is still on but with an aggressive inclusion of Social Media Marketing too. Few newspaper brands have taken a step to embrace social media to enhance their newspaper’s content and increase revenue. With ...

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15
May
2013

Brand Content & Tone: How Social It Gets!

Well-Known World Brand Logotypes What is spoken about here is the ‘hard to define’ nature of emotional connection of brands. How brand managers can think of ways to strengthen the connection between their brand and the target market. Also a light is thrown upon what some of the reputed brands have done with the emotion of content & tone. Moving further the statistics in this context bring in some awareness to this element too. Behavioral psychologists have long argued that only ...

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2
May
2013

Content Marketing: Brands Need to Gear Up!

content If marketing is a pie, then content marketing is definitely the bigger slice of it. Most of the brand managers, marketers, companies and/or sectors would agree with this statement. Content marketing is indeed the most appealing trend of this year. If done right, it can create wonders to leading to traffic and driving sales. The key to this is to have a plan, a plan to target effectively & grab your target audience’s attention. There is no doubt about the fact that ...

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15
Mar
2013

Media lessons in times of terror

Manoj ‘Night’ Shyamlan when asked how does he heightens the frightful experience in his films, replied that it was about evoking the basic human emotion – fear of unknown. It’s this fear of unknown which creates panic in terror situations like the one witnessed in Mumbai. And knowledge (information in this case) is the antidote to it. It is important that while on one hand we have National Security Guards planning a detailed and thorough rescue operation, the communications wing (don’t know if anything like this exists currently) of the government provides correct and timely information to common man. While watching the brutal ...

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29
Nov
2008

There is no Audience in Social Media Marketing

This blog post has stemmed from the interesting discussion that my earlier post generated ‘Is advertising on Facebook called Social Media Marketing?” Mostly all agreed that while advertising on Facebook helped the marketer focus to the right target audience, it was still advertising. Social Media Marketing on the other hand implicitly calls for user participation and building dialogue. Both of which remain absent with Facebook advertising form of communication. To me if there is one thing that segregates social media from others is the use of word ‘Audience’. There is no audience in Social Media Marketing. Period. Audience is to whom you announce ...

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17
Nov
2008