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How to use your status updates profitably?

Status updates are here for good. Love them or Hate them but if you are on social networking site, then you can’t ignore them. Status updates work by asking user the question – “what are you doing?” The user’s reply is the update that will appear in his or her profile. There has been...

Media lessons in times of terror

Posted by Nimesh Shah | Posted in Blogs, Social Media, Traditional Media | Posted on 29-11-2008

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Manoj ‘Night’ Shyamlan when asked how does he heightens the frightful experience in his films, replied that it was about evoking the basic human emotion – fear of unknown. It’s this fear of unknown which creates panic in terror situations like the one witnessed in Mumbai. And knowledge (information in this case) is the antidote to it. It is important that while on one hand we have National Security Guards planning a detailed and thorough rescue operation, the communications wing (don’t know if anything like this exists currently) of the government provides correct and timely information to common man.

While watching the brutal and cowardly acts of the terrorists on TV and Internet, I strongly felt that social media could have been put to better use by the official agencies. It is as much important to give out news to people as it is to evict those terrorists especially when people from all over the world have been held hostage. Mind you, by giving out news, I am not even for a second hinting at giving out NSG’s operational details!!

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There is no Audience in Social Media Marketing

Posted by Nimesh Shah | Posted in Social Media, Target Audience, Traditional Media | Posted on 17-11-2008

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This blog post has stemmed from the interesting discussion that my earlier post generated ‘Is advertising on Facebook called Social Media Marketing?” Mostly all agreed that while advertising on Facebook helped the marketer focus to the right target audience, it was still advertising.

Social Media Marketing on the other hand implicitly calls for user participation and building dialogue. Both of which remain absent with Facebook advertising form of communication. To me if there is one thing that segregates social media from others is the use of word ‘Audience’.

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Traditional Media is adopting Social Media principles

Posted by Nimesh Shah | Posted in Social Media, Traditional Media | Posted on 15-11-2008

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It’s important to understand how social media marketing is gaining ground in today’s times. By following four basic principles, social media marketing positively impacts the consumers on behalf of the brand. Let me start by listing down the basic principles of social media:

1.    Seeking User Participation,

2.    Building Value for the community

3.    Allowing User Generated Content (UGC) and

4.    Listening to people’s point of view

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