The presence of brand ambassadors is an important element to the success of a brand, especially when you are promoting it through social media. Brand ambassadors play an important role in leveraging a brand’s value. Therefore, targeting them as a part of the social media strategy is definitely worth spending time on. They are basically well known celebrities who have an amazing fan following and can effectively influence the decision making of people by endorsing a product.

There was a fun campaign by a reputed Indian Bank some time back where somebody gave a comment “Why Banks?” Well, this threw light upon two very common misconceptions: one that banks should not engage on Facebook and other that B2B businesses and brands should stay away from social media platforms. These misconceptions arise from a perception that Facebook and other social media platforms might weaken or tamper the brand image. On the other hand, connecting with banks on Facebook is proving really beneficial for fans, especially the younger customers of today. There is increased engagement when the bank proactively listens, fans respond and share their experiences.

If marketing is a pie, then content marketing is definitely the bigger slice of it. Most of the brand managers, marketers, companies and/or sectors would agree with this statement. Content marketing is indeed the most appealing trend of this year. If done right, it can create wonders to leading to traffic and driving sales. The key to this is to have a plan, a plan to target effectively & grab your target audience’s attention. There is no doubt about the fact that social media & mobile marketing have also showcased content to be supreme. Brands therefore, are now creating original content to engage customers. If B2B sector is taken into consideration, here the brands foster content usage by positioning company as a thought leader to the customers, producing demand.

Blogger of the Fortnight

Current Position and Organization:
CEO and Founder at Slashsquare, HellBound Bloggers (HBB)
Educational Background:
Gill Adarsh Matriculation Higher Secondary School
Blog Name:
HellboundBloggers.com

QR Codes, also popularly known as quick response codes have come up as an essential marketing trend in these few years. These square designs have been found popping almost everywhere, be it magazines, in stores, direct mail pieces etc. to name a few. QR Codes are computer generated images that help customers to directly connect with websites or online platforms without typing a URL. These codes can be easily scanned with Smartphones directing the users to the online content. The QR Code trend is catching up fast and almost all the industrial sectors, professions and brands are using it.