Archive for the ‘Social Media Marketing’ Category

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether or ...

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4
Aug
2015

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests. Videos ...

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17
Oct
2014

Branding & Marketing: The Online-Offline Blend!

Blog ImageIn this constantly changing world of marketing, advertising and branding, a very simple Google search has the potential to reveal all trends that the industry can experience in times ahead. Few trends are already in the process of shaping up the route of marketing & branding and few are emerging gradually. The first quarter of this year has already witnessed few of the major developments in the social and digital landscape; one of these innovations being; the ...

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5
Aug
2014

Brands and Digital Media Campaign

Blog ImageBy 2016, it is believed that there will be 10 billion mobile connected devices which will exceed the global population of 7.3 billion people on earth. But, reaching these many number of consumes is convoluted. The reason for this is that 20% of all the web traffic is already on mobile (majorly via iphone, ipad or android). As a result of which, we see a lot of apps being developed by brands for engaging with their consumers. ...

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2
Jun
2014

How Can Brands Leverage Snapchat

imageMarketers and brand managers are constantly looking out for new ways to connect with their customers & consequently social and digital media have introduced a variety of communication channels that help them do just that. When we talk about digital media, it goes without saying that digital content needs to be relevant and catchy enough to gain viewer’s attention. Constant experimentation is being done to find out the exclusivity that they can provide with their content. Meaningful, short, unique yet relevant and watchable content is the latest trend and brands are ...

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15
May
2014

Mobile Marketing Strategies & Brands – The Big Connection!

smartphone-with-icons-and-handPeople are nowadays spending a larger fraction of their time on mobile phones. The new world of marketing now stands on the terms like SEO, smartphones, geo-location, mobile sites, digital and social marketing. Also, as the attention span of people is decreasing and their need of getting everything with a click of button is escalating, marketers and brand managers are also testing new tactics to reach their customers. Technologies emerging in the mobile space are sure to help brands ...

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2
May
2014

Social & Digital Media: Key Trends in 2014

imageBrands are now getting serious with the way they can build human connections with their customers through the wealth of data that social media can provide. Consumers nowadays spend more time in front of their digital screens, thus the agencies, advertisers and brand managers should look towards crafting digital strategies for brands. For this, they should not only look into the current trends in the social and digital media landscape, but also understand how these trends will shape up in the times to come. This article will tell you how you ...

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16
Apr
2014