There are no second thoughts to the fact that Social Media is here to stay. Primarily, what has enabled social media to reach such stellar heights is the explosion of Smartphones empowered with Social Media widgets that let one stay social, practically all the time. It is only justified now to take a look at what these various handset manufacturers are themselves doing on Social media to woo prospective buyers.

Social Media is pervasive of all industries and sectors in today’s information age. It is only imperative that the government and its agencies too, must make use of this medium to disseminate information and build a positive image about itself. In fact a lot of them on an international and domestic scale have already created a presence on the social platforms and beginning to get it right.

This article aims at looking at how various governments and agencies are setting the pace for others to follow in the new world. While some of them are already at it at various stages of governance, we reckon there’s a lot more to be done. Let’s take a look how:

Sports and sporting events have always been at the nerve centre of media attention. In current times we have seen the gradual transition of the media providing spotlight to various sports for mass entertainment to a whole gamut of revenue generating sports franchises cropping up that have relied on social media to reach out to their fan base. We will be taking a closer look at how the various league franchises are placed in the Social Media. Be it the English Premier League (EPL), National Basketball Association (NBA) or the one closer home, Indian Premier League (IPL), they have all been heavily present on various social networking platforms and engaging with their fans and prospects.

While medical marketing is something which needs to follow a lot of guidelines and regulations, health awareness and patient engagement are possible areas where social media can be employed. With exploding usage of social media, a time where your doctor’s twitter handle is part of your emergency kit is not far away.

A real case in point being that of a simple tweet from a user suffering a heart attack that led to hundreds of tweeter responding to it and guiding him on how to stabilize himself before paramedics could reach him. With unlimited resource available on the internet, help can be only a tweet away.

So the timeline for brands is finally here. After months of speculation about what all will it bring with it, we now know that the platform is all set to undergo another major shift in communication pattern. Emphasis will now be on visual creative and storytelling. We analyze the changes that the platform will see in this article.

Getting Covered

The most noticeable change that anyone would see is the huge space that is going to be available right on top of the page to put up a cover photo. The size of the cover photo is 810×350 pixels. In a way, this is the largest available space that Facebook has ever given a brand to reach out to their audience.