It appeared as an insurmountable task when we first got Wipro e.go assignment. We had to use social media in a manner that will help the brand break clutter from the larger laptop selling brands. It had to reach out to users and build an unique identity in itself starting right from explaining what the brand name stood for!

We used the basic presence that brand already created for itself on various social media platforms. The idea was to chart out a year long plan for the brand and activate presence on various social media platforms accordingly. What we are sharing with you is the stage we have reached post a three-month intensive social media campaign. And we believe it has already been quite an interesting journey.

We look forward to hearing your feedback and opinions on the same.

This is the second part of the article on how Mr. Barack Obama used social media to win the presidential elections. Do read the first part of the series

4.    Use of Audio Visual Media:

The campaign managers created a page on Flickr where people could see pictures of his campaigns, his personal moments with his family and as a presidential candidate reaching out to people. All these visuals created a sense of him being there everywhere. It gave the opportunity for people to follow his campaign virtually and see the success he was getting in each state.

On his separate channel on You Tube, there are more than 1800+ video snippets uploaded with close to 20 million views. These numbers may still look small when compared to TV but remember all this publicity is FREE. In fact, so famous were Obama’s videos, that it induced Will.i.am to come out with a music video “Yes We Can”

(This is two part series article)

I just had to use social media as his middle name. It is important to analyze how Barack Obama could leverage his views and personality to reach out to voters using social media tools. American elections created history of sorts – one and the most obvious one being elected as the first African American as President. Second and not so obvious one being use of social media for his presidential campaign by his campaign managers.

Let’s break it down into steps.

1. Voter Generated Content:

First thing that stood out of the campaign was his website. It allowed the voters and fans to not just learn more about him but also organize meetings and fan clubs on his behalf. Voters could download tools and use them in a manner they felt best to help them organize meetings. There was a ‘download’ section where voters could use donation widget, get campaign materials and Obama badges.

People customized content from his website