Archive for the ‘Case Study’ Category

Social Media Case Study: Pond’s Perfect Match

PONDS NEW LOGOAfter researching with over 20,000 genes, the Pond’s Institute identified a specific gene that significantly affects melanin production. Through this discovery, they created their most effective skin lightening formulation containing the revolutionary GenWhite™ formula. With so much work going in the product, the next challenge was to promote this product on social media platforms. The idea that was identified was using the gene technology that the product uses to form a perfect match with your skin. This ‘Perfect Match’ concept was represented through Facebook applications and ...

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30
Jun
2012

Social Media Case Study – Wipro e.Go Laptops

It appeared as an insurmountable task when we first got Wipro e.go assignment. We had to use social media in a manner that will help the brand break clutter from the larger laptop selling brands. It had to reach out to users and build an unique identity in itself starting right from explaining what the brand name stood for! We used the basic presence that brand already created for itself on various social media platforms. The idea was to chart out a year long plan for the brand and activate presence on various social media platforms accordingly. What we are sharing ...

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29
Sep
2010

Mr. President 2.0: Barack (Social Media) Obama – Part 2

This is the second part of the article on how Mr. Barack Obama used social media to win the presidential elections. Do read the first part of the series 4.    Use of Audio Visual Media: The campaign managers created a page on Flickr where people could see pictures of his campaigns, his personal moments with his family and as a presidential candidate reaching out to people. All these visuals created a sense of him being there everywhere. It gave the opportunity for people to follow his campaign virtually and see the success he was getting in each state. On his separate channel on ...

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9
Nov
2008

Mr. President 2.0: Barack (Social Media) Obama – Part 1

(This is two part series article) I just had to use social media as his middle name. It is important to analyze how Barack Obama could leverage his views and personality to reach out to voters using social media tools. American elections created history of sorts – one and the most obvious one being elected as the first African American as President. Second and not so obvious one being use of social media for his presidential campaign by his campaign managers. Let’s break it down into steps. 1. Voter Generated Content: First thing that stood out of the campaign was his website. It ...

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9
Nov
2008