Indian Social Media Landscape

Amit Anand from the capital of India, New Delhi, is an Independent Fashion blogger and fashion writer who is also a business consultant for Singapore/UK based management consultant firm. Amit’s blog Dreaming of Gucci specifically targets the menswear apparel line and various trends catering to the men’s style and fashion. He travels to various fashion shows held domestically/internationally and shares his opinions on them.

There are bloggers who try to do too many things and destroy their blog. Then there are bloggers who are so specific and niche that until they talk about matters you follow closely, you wouldn’t want to return to them. A good blog is one that can balance the need to be refreshing without doing too much. One such blog, Rheality Rings by Rhea Purnita Paine, is a classic example of a blog that reinvents itself with every post without losing its character.

Part rebel, part child, Rhea is a brilliant writer, photographer, doodler, sketcher and dreamer at large. Her interests are simply stated as ‘Living’ and live she does. It is for this reason that her blog also comes across alive. While you go through her pages, you feel a sense of life in each post. Be it the photo tour of India in ‘India on the move’ or the sketches in her ‘Arty Farty’ section, they all breath and come across with their individual stories.

Travel and Photography they say are inseparable. One such blogger who has aptly justified this statement’s sanctity is Rohit Sareen. Even his blog name, ‘My Third Eye’ symbolizes that. In his own words, he sees himself as an engineer by degree, a manger by profession and an avid traveler, photographer and writer by passion who loves the rush of formula one and the thrill of movies.

This Mumbaikar’s blog is a traveler’s delight and a photographer’s encyclopedia woven in an artistic style that makes readers take notice and compels them to see it through till the end. The photo quality is superior and forms a good second hand exposure for anyone who might be willing to travel to that destination and doing some research on various aspects of the place.

Our blogger of the fortnight, Rati Tehri Singh, dons many hats as a modern professional. She is currently engaged as the Director with an MBA preparation website where she works full time and administers blogs and websites that dole out study materials. Amidst all this, she also runs a highly acclaimed blog that caters to her hobby (makeup and cosmetics) via her blog ‘Indian makeup and beauty blog’. And she excels in that as well!

In her own words, Rati’s journey into the glitzy world of cosmetics began right after her marriage when she discovered that there is very little available on the blogosphere that exclusively addresses the Indian makeup scenario. Seeing it as an untapped opportunity to provide a comprehensive insight into Indian makeup for most women, Rati, took up the initiative to share her understanding of the market place.

Most of the posts on the blog are attributed to her personal experiences with a particular brand. A plethora of make-up products ranging from eye-liners, mascaras, foundations to lip-gloss, face masques, bronzers, nail polish etc. are reviewed. This provides a detailed insight for a first time usage to recommendations according to skin tone and other prerequisites to arrive at a purchase decision.

Another interesting aspect of her blogs is that wherever possible, she has given the pros and cons of the product. This gives a very brilliant and true review of each product. Also, it gives the pricing of most of the products there by letting the reader evaluate the product more personally. We also love her rating scheme which is a excellent summary of the entire review.

Rati has also used her blog to educate people on how to achieve a particular look through make up. Along with few other writers, a dedicated section on tutorials about perfect skin tone, festival looks and star looks is maintained.

All the entries are ideally supplemented with pictures of products, their packaging and a personal take by Rati herself. Written in a crisp and an easy to read manner, it gives out most relevant information in an organized format making it a very convenient read for the surfer. All this entitles Rati to be our Blogger of the Fortnight.

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A prominent name in Media and Publishing industry, Mr. K. Satyanarayan is deeply involved in the field of education and entrepreneurship. Mr. Satyanarayan was instrumental in setting up Cricinfo India before it merged with Wisden in 2003.

His blogs, Education in India, offers a distinct platform for academicians and others alike who seek information about the latest happenings in the education industry. From posts on grass root level primary education issues and scopes to changing scenarios in education across states to technology and seminars held at national levels, his blogs cover the spectrum of education like no other.

Most of the posts are direct insights and information that are made available in the simplest of manner. With a no frill and simple outlook, the blog provides information on issues such as admission into institutions, schools, submission procedure, constitutional amendments in the field of education etc.

His blog is also a great place to come across various articles on education from across the web. In fact, so detailed is his research that he has even gone to the extent of providing the information on education as debated in the parliament.

In his other blog he talks about his current industry, Media and Publishing, wherein the sustainability and growth prospects of various Indian languages are addressed. The prolific growth of Indian writers of books in English language vis-à-vis the dwindling number of writers who write in vernaculars is just one of the areas where he shares his views on.

Mr. Satyanarayan charts out the growth of education in India for the future generations through his simple writing style which is a mix of first person narrative and a third person account of happenings in and around the industry. Working tirelessly with complete dedication towards such a noble cause surely entitles Mr. K. Satyanarayan to be our Blogger of the Fortnight.

Read more from our Blogger of the Fortnight gallery.