In the last blog, a light was thrown upon how Brands & the Rise of Experiential Marketing can lead to a greater and personalized brand awareness and engagement, leading to a much stronger brand loyalty. Experiential marketing, thus, leads to offering positive experiences to people about a product or brand, which of course they find more interesting and memorable than an advertisement that simply says, 'buy this!'' There lies a huge difference between making noise and making a lasting impact. A brand cannot be there to be just there, it needs to offer the coolest of experiences to its customers. Thus, such impressive experience bring with them great benefits too!

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Our chosen Bloggerati, Karishma Rajani is a blogger; writer and street style photographer based in Mumbai. She has always been passionate about beauty, fashion and art. She believes that 'Art inspires design which inspires pictures.' Her interests in the same inspired her to come up with her own blog purple-peeptoes.com which is a street style India Fashion blog that is not only beautifully crafted, but is considered to be an alternate route to mainstream fashion. She covers everything trendy and sets the trend in a lot of ways. The way she crafts the essence of fashion industry in her blog, attracts a lot of fashion and beauty enthusiasts, readers, bloggers and professionals to her blog. We insist that you follow her on Twitter or be friends with her on Facebook. Check what she does on Instagram and join her circles on Google+. Don't miss her boards on Pinterest.

Oh! Then, what's your strategy?