Gone are the days when web was all about 'then'. The real time web today is all about 'now'. Now, creating an atmosphere for consumers so that they can connect with the brand positively is very essential. And this is where 'Experiential Marketing' comes into picture. Experiential, they say is the original social networking! When you talk about experiential, you need to walk parallel to the experience that you can provide to your consumers, whether it is through in-store marketing, influencer marketing, event marketing or business-to-business tours, road shows, advertisements and digital activities etc. This, in turn has a potential to turn your consumers or anyone who experiences it into your loyal brand advocate.

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Our chosen Bloggerati, Rhea Gupte is a fashion and lifestyle blogger, a freelance model and a writer, born and brought up in Mumbai. Her passion in the world of fashion, beauty and style inspired her to come up with her blog fuss.co.in which is a personal style and fashion blog, documenting Rhea's style, inspirations and latest fashion trends. She crafts her blog with beautiful pictures and fashion trends. The way she creates an online visual diary of her everyday style, clothing, accessories and beauty attracts a lot of fashion and beauty enthusiasts, readers, bloggers and professionals to her blog. We insist that you follow her on Twitter or be friends with her on Facebook. Check what she does on Instagram. Don't miss her videos on YouTube boards on Pinterest.

Show Me The Video!
The current edition of Business World, 'Social Media Special' features excerpts from Nimesh Shah, Head Maven, Windchimes Communications. Give it a read to know his views on the way photos and videos do the talking when it comes to connecting with potential customers!
Here's the link to the article:
http://bit.ly/businessworldShowMeTheVideo