IPL 2013 started with a bang! It was definitely a great hit with the very first ball of the season breaking the stumps. IPL is also about marketing visibility, advertising as much it is about cricket. The day when the dates for this great league were announced, the creative minds of this country started running their brains to come up with a brand league of their own. The brand managers throughout the nation set on a mission to hit the jackpot with every hit during the Indian Premier League. The challenge between the various teams in IPL shifted to brands which actively set up their advertising plans for the entertaining days of the league. Brands took a step to leverage their offline branding activities on social media.

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Our chosen Blogger of the Fortnight, Avinash Kaushik is an entrepreneur, author and a blogger. Amongst the great works he has done, simplifying the complexity in the field of data analytics is one. He is called the marketing guru & has also inspired people through his best selling marketing books. His interests in people, marketing & design motivated him to come up with his own blog Occam's Razor. Through this blog he gives insights on how marketers can reinvent their digital existence. His passion & quest to search for awesomeness reflects in his blog which attracts a lot of readers and bloggers to his blog. We insist that you follow him on Twitter or be friends with him on Facebook. You may want to join his circle on Google+. You can also connect with him on Linkedin for more serious indulgences.

Well, this kid is seriously pissed this IPL. Parents, beware!