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In current times, where mobile is driving growth in Social Media across industries and sectors, how far behind can the Mobile Manufacturers themselves stay away from leveraging this medium to maximize their engagement potential? In this article we look at how some of the best known names in the handset manufacturing industry are creating a long lasting impression in the minds of the audience and driving purchase decisions.Click here to read more |
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Priyanka Matanhelia, our Blogger of the Fortnight, teaches Digital Communications at Johns Hopkins University. With over a decade of experience in research, consulting and teaching, Priyanka brings to the table a rich gamut of knowledge spanning sectors such as education, Internal affairs, marketing and advertising with special focus on digital communications and mobile usage pattern by the youth in India.
Follow her on Twitter and Facebook. Connect with her on Linkedin. Click here to read more about Priyanka. |
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