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This Fortnight In the news

BUSTING THE MYTHS OF EXPERIENTIAL MARKETING

There's no escaping it. 'Experiential marketing' has lately emerged as one of the new buzzwords in business, but one needs to analyze how it can be used for their brands? Seeing the brands and the rise of experiential marketing, it is very important for brands nowadays to cut through the noise when consumers are being bombarded with messages and information through a multitude of media channels. With that in mind, one has to ensure and start thinking about how they can get people to experience and talk about their offerings. One has to offer experiences that lead them to communicate; share and advocate your brand to others, who in turn can get interested in your brand.
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This Fortnight Bloggeratti

SIDIN VADUKUT

Our chosen Bloggerati, Sidin Vadukut is a columnist, writer and blogger from India. He is currently the managing editor of LiveMint.com. He is the author of the best-selling novel, Dork: The Incredible Adventures of Robin Einstein Varghese. One of the early bloggers from India, Sidin's blog Domain Maximus rose to sudden fame with his Travails of Single South Indian Men of Conservative Upbringing piece. We insist that you follow him on Twitter or be friends with him on Facebook. For more serious indulgences, you can connect with him on Linkedin.
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Laugh before you logout That's what happens when you sleep more!