Exploring, experimenting and experiencing are a few elements that we can encapsulate the previous year into. Yes, you guessed it right; we are talking about the evolving facets of the social and digital media landscape. From launching Instagram ads to testing Vine Videos, brand managers and social media experts had put in a lot of efforts in 2013 to analyze the acceptance of these efforts by customers. SEO, online video, mobile, digital advertising, e-commerce etc are few of the many trends experimented and sometimes implemented in the last year. But, now in 2014, brands are getting serious!

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Our chosen Bloggerati, Aayushi Bangur is a Fashion and Beauty blogger residing in Mumbai. Her passion for beauty, art of mixing and matching, styling, merging things & elements of fashion to create master pieces in the simplest ways encouraged her to come up with her own blog styldrv.com. Her blog documents her fashionable journey and is an alternative perception to beauty, fashion, style. The passion with which she blogs about current beauty & fashion trends, styling ideas and product reviews in her blog attract a lot of readers, beauty enthusiasts and professionals to her blog. We insist that you follow her on Twitter or be friends with her on Facebook. You can also check out her videos on YouTube. Don't miss her boards on Pinterest and what she does on Instagram.

Are you suffering from Twitterhea too?