Those days are gone when brands could just put out their message to reach their fans or audience. Nowadays, what is required is a great story to break through the clutter. Very importantly what is visualized as the future of social media marketing is Storytelling by brands on social media. It has now become equivalent to the brand’s relevance and personality. Many brand specialists, social media experts; marketers etc. these days wake up to an upsetting thought that 2014 is just a few days away and a great percentage of people still prefer and go ahead with the marketing strategies that was done maybe a decade ago.

Click here to know more

Our chosen Blogger of the Fortnight, Purna Duggirala is a blogger, entrepreneur and an excel expert. He is an individual with a great passion in data analytics and visualization. Therefore, in order to share his learnings and expert tips on Microsoft Excel Purna came up with his blog Chandoo.org which gives amazing tips and knowledge about excel to the readers of his blog and those new in that space. The uniqueness & interesting touch that he adds to his style of writing attracts a lot of readers & professionals to his blog. We insist that you follow him on Twitter or be friends with him on Facebook. You can also connect with him on Linkedin for more serious indulgences.

Err...no, not this route for brand storytelling that we were talking about!