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Brand ambassadors are people who talk & represent about your brand/company in a positive way, preferably in front of potential customers. They personify the brand they are endorsing by providing credibility & visibility to a brand. On the other hand, a social media brand ambassador or an SMBA (as we can call it) is someone who does all this for your brand on Facebook, Twitter, LinkedIn & other social media platforms. They are indeed gold to your company. Therefore, to get your brand noticed amidst the clutter in the market place today & in the world of social media, Brand Endorsement is the key.
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