Social networking has now become like a natural phenomenon occurring in our daily lives in less than a decade's time. This has also led to a potential rise in the social media users, the time they spend online and the purchases they make. Social Media integration into the FMCG sector is a challenging opportunity for FMCG firms though, but it is also one of the best platforms to engage with their consumers to build their brand. If you as an FMCG Brand wish to be in the cutting edge of the social media phenomenon, now is the time. Social Media has always rendered big challenges to all sectors and industries. It's time we now see what the marketers of FMCG brands are doing or can do to use Social Media in the best way to keep up with their core consumers. Are they exploring the best out of it? Is Social Media the top most priority in their marketing strategy? Click here to know more

Our chosen Blogger of the Fortnight, Preeti Shenoy is a passionate writer, blogger and artist. In an effort to do much more than just being a mother, she named her blog as justmotheroftwo. Through this blog she talks about the things that appeal to day to day lives of all age groups. Whatever she pens down, connects directly with the hearts of readers. Being a learner herself, she believes life is a teacher and one should in all means try to get the best out of it. Very positive in approach she  speaks her  mind and links it  to the heart. The  flow of blogging style that Preeti Shenoy holds is beyond comparison and is an inspiration for the masses.

We insist that you follow her on Twitter or be friends with her on Facebook. To see what she is upto, you could follow her Blog, which she updates on a regular basis.

Next time you buy a home appliance, make sure you get a 'Socially' additional feature.