Twitter is all set to launch its official analytics product. According to online news, the Analytics would be available by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data about their account; which could be a major eye opener to many twitteratis and businesses alike. Since the launch of Facebook analytics, business houses have become savvier with how they communicate with their audience. Twitter hopes to do the same. They would want more Brands to engage their target audience through Twitter and are willing to provide support for that purpose. Whether this will lead to a boom in Twitter numbers or just be another fun data to go through, remains to be seen but, industry experts believe that this has been long overdue and that it will put a substantial authenticity to Social Media Campaigns. Click here to read more about Twitter Analytics.
	Technology is something that is hard to explain to a layman, leave alone a complex engineering process such as air compression and cooling. And to promote a contest based on these ideas is a real test. With Emerson Cup, we faced a twin challenge. One to promote entries for innovations and designs contest in this field and two, position Emerson Climate Technologies as a thought leader in energy efficiency. And we passed the test with flying colours. From increasing the unique visitors to the site by 250% to doubling the number of entries for the contest… we did it all. Click here to read the Emerson Cup case study.
	Billionaire goes shopping. Check what all can Mark Zuckerberg buy with his fortune. The Chimes of India is for select viewing and is sent to a handful of media and industry luminaries. To remove your email address from our mailing list, please reply to this email with "unsubscribe" in the subject line.